Our industry reflects the world around us—changing faster than ever due to advances in technology that’s redefining how people connect in meaningful ways. This wave of innovation is a key driver of Freeman’s corporate strategy, because it impacts everything we do. As we work to create meaningful experiences for our clients, partners, and attendees, we also work to maintain our company’s strength and plan for the future. Bringing that global level of thinking to Freeman is Sue Sung, Senior Vice President of Corporate Strategy.
In her role, Sue works with our senior executives to set the strategic direction for the company. She partners with business leaders to identify, develop, and execute programs that drive performance in support of Freeman’s overall goals. By analyzing our past, present, and future, Sue works to develop the company’s growth-focused strategies and then bring them to life. By combining smart data and effective collaboration, she helps guide Freeman’s decision-making with insightful analysis.
Sue has extensive experience in strategy consulting across a broad range of industries, having served recently as a founding partner of Apeiron Strategy and the Boston office head for Stax Inc., a management consulting firm. Her clients at Stax included private equity firms, portfolio company management teams and operating teams, in addition to corporate clients. Earlier in her career, Sue worked in the marketing strategy group at Staples, and began her career with Steelcase, the world’s leading office furniture manufacturer. She earned her BBA from the University of Michigan’s Stephen M. Ross School of Business, and her MBA from the University of Virginia’s Darden Graduate School of Business Administration.