Case Study

Captivating Audiences with AR Content

An annual gaming competition brought fully online


TJ Sports


League of Legends 9th Anniversary


Gaming & Esports

Event Format


Transforming an annual live competition to a virtual event

With COVID-19 restrictions rendering a live in-person event out of the equation, the annual gaming competition that traditionally drew millions of gamers had to move fast into a virtual environment while ensuring engagement and interest does not wane.

Freeman partnered with TJ Sports to deliver a full suite of solutions from creative ideation, stage design, content creation, platform management, to operations and logistics in a short span of 3 months.


Captivating online audience with spectacular AR content

Despite the physical restrictions, eSports in China is still on a growth trajectory and the pivot to a completely virtual event provided an opportunity to reach an even wider audience globally.

The creative ideation focused on an elaborated AR approach for the various key elements of the event to create a big WOW moment for online audiences. A 100-piece orchestra was pre-recorded onsite and added online to complement the EZ and LUX’s show opener. The celebrity match led by Jay Chou and Karry Wang was conducted online in 2 different countries. LED light balls were placed all over the venue to smartly replicate a live audience to create an exciting atmosphere and spectacular experience for the online audience tuning in.


Stunning virtual event that captivated gamers worldwide

The breathtaking AR and VR effects pulled in over 10 million viewers globally over the pulsating 4-day competition.

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