Case Study

Connected Together in Exploration, Learning and Discovery

Unifying the developer community across physical boundaries

Client

Huawei

Event

Huawei Developer Conference

Industry

Communications & Information Technology

Event Format

Challenge

Bringing developers together across multiple locations

With COVID-19 restrictions, Huawei needed to find a way to bring together the local developer community as they prepared for major announcements on HMS Core 5.0, HarmonyOS, EMUI, HMS, Huawei HiLink and more. It was imperative that they could stand out in a quarter where other competing brands were also launching new products.

Solution

Creating an immersive journey of exploration, learning and discovery. Together.

With the theme of “Together”, Freeman partnered with Huawei to develop an immersive experience of exploration, learning and discovery with over 40 keynote and tech sessions, Code labs, a virtual Tech Park and a Music Festival across three massive locations in Dongguan, China.

Result

Inspired, Engaged, United.

The hybrid event was a huge success with over 10,000 developers coming together in-person and online.

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