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Go behind the scenes of Licensing Expo with Trade Show Executive (TSE) Trailblazer honoree Russell Coronell of UBM (United Business Media), the event organizer. Watch and learn how UBM tailors experiences specifically for attendees seeking connections and how the organization manages to make it personal for several hundred B2B events every year. Building targeted programs based on direct feedback from attendees and partners elevates the event experience for everyone.
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