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Every day, more screens and platforms compete for your audience’s eyes and ears. And yet, people relate face-to-face, not face-to-screen.
Live brand experience excels like no other channel at building human connections. It enables brands to engage audiences; create unforgettable moments; and open doors, hearts, and minds.
It’s one of the most powerful tools in an organization’s arsenal.
And as a key part of an integrated marketing strategy, live experiences drive real, bottom-line results for brands, consumers, and the economy as a whole.
To illustrate and celebrate the true value that only a live brand experience can deliver, we’ve curated a collection of industry views and proof points. Our many thanks to the institutions, companies, and people we’ve cited here. We hope these insights and data will provide the fuel you’ve been looking for to help you elevate the way people interact with your organization — and the way your organization interacts with people.
Lean on live to drive value and insight across marketing disciplines and to all aspects of your business strategy.
If you want to generate leads, influence customers, and close sales, look no further.
Creating a lasting bond is all about producing an experience that brings your brand to life in a meaningful, authentic way.
With the ability to generate such powerful demand, live experience creates a ripple effect that can be felt across communities, industries, nations, and the world.
Our thanks to the institutions, companies, and people who conduct this research.
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This is the final installment in a series of blogs based on conversations with Bruce Mau, designed to help people working in the brand-experience medium embrace and apply the 24 Design Principles.
Why a year-round global approach is now the norm
How to keep pace with the pace of change
How these technologies are enhancing attendee experiences