Marketing Strategy

Strategic Impact

Driving relevance and purpose across every touchpoint.

With a growing number of channels and platforms, there is no one-size-fits-all event marketing strategy.

We understand that your event is one piece of your overall marketing strategy. Customize your event marketing strategy to not only engage attendees, but also to align with your broader goals.

Sponsorship Strategy

Identify your goals and objectives to deliver a solution that is a win for attendees and sponsors alike. Measure exhibitor expectations and experiences to improve retention and attendee interests in identifying new exhibitor segments.

Event Marketing Strategy

Tell your brand story and create live events that bring it to life with smart strategy to back it up. Humans have an intrinsic need to make connections with one another. We like to hang with our tribes. Part of what makes a successful connection is finding the right place to make it happen.

Social Media Plan

Move the needle and accomplish your event goals with our social media strategy and activation services. We’ll help you grow your program’s reach, increase registration, and engage your audience. Our team of social media specialists will also plan, create, track, and protect your brand's presence during your event.

Go-to-Market Plan

You’ve created an exceptional brand message or product, and now you’re ready to launch. Identify the right audience and broader marketing plan, so that you hit the mark, and then some, for the big moment.