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Marketing Automation Manager - Dallas, TX

Dallas, TX

The Marketing Automation Manager supports the Demand Generation program build-out and optimization, as well as drives a culture of shared best practices around Freeman's use of marketing automation. This specific role focuses on serving as the primary administrator of the marketing automation platform and collaborating together with the Demand Generation Director to ensure Freeman is optimizing its system usage, its lead-to-revenue processes and its analytical insight via marketing automation. This role plays an important role ensuring the pre-show Exhibitor communications program is optimized and running well, and will support and execute on a broad range of email programs.

  • Responsible for overall system health including maintenance to reduce disruptions.
  • Co-Admin the synchronization between Salesforce and Marketing Automation Platform (MAP) - with Salesforce Admins.
  • Maintain system metrics to track trends in usage and data integrity.
  • Collaborate with Sales Operations in creating and managing workflows between Salesforce and the MAP (and other sources as necessary).
  • Design and provide user provisioning, data cleansing, report and dashboard design, user training, and documentation and marketing program support, within the MAP system.
  • Create lead capture forms and landing pages to support acquisition and demand generation programs, to successfully reach new customers and expand revenue growth within existing customer base.
  • Create meaningful database segmentation so we can tailor campaign and program messages for targeted audiences across specific market segments, industries and roles.
  • Document processes and procedures for all marketing workflows within Marketo, acting as the primary “power user” to cross-train and support other global marketing users on best-practice use of the system.
  • Understand how the MAP integrates with Salesforce as part of the overall lead management process, and manage and execute system deployment & integration projects for the MAP.
  • Monitor the MAP prospect database hygiene, performing ongoing data cleansing to maintain the health and accuracy of our prospect and lead database.
  • Collaborating with Marketing and business units to analyze data and identify possible process improvements and system enhancements for improvements to automated marketing programs that maximize efficiency, productivity, and effectiveness.
  • Launch & optimize a broad range of email programs that encompass exhibitor communications and ad hoc email campaigns.
  • Oversee multiple projects concurrently and provide regular performance monitoring and performance updates to business owners, management and CRM team. Maintain and execute email calendar.
  • Manage the demand generation/email marketing calendar to ensure proper email governance rules are followed.
  • Performs other duties as assigned.

REQUIREMENTS

  • Bachelor's degree in Business or another related field or equivalent years of experience, with a High School Diploma or GED
  • 3+ years experience using a Marketing Automation Platform (Marketo preferred) as a system administrator.
  • 1+ years working with Salesforce applications
  • Experience working with modern marketers centered on optimizing the demand generation process.
  • Experience administering a Marketing Automation Platform (Marketo preferred) involving complex buyer journeys across a wide array of products and services.  Experience with creation of assets, programs and automations.
  • Comfortable with HTML emails and landing page layout.
  • Ability to create reports in a Marketing Automation Platform (Marketo preferred) and Salesforce.
  • Advanced MS Office and Salesforce skills.
  • Demonstrated experience utilizing qualitative and quantitative metrics to manage programs in order to drive revenue, conversion, sales and other marketing goals.
  • Solid business acumen including a good sense of how a well-integrated Marketing Automation Platform and CRM systems can be utilized to improve business.
  • An ability to interact and communicate effectively with others at all levels of the organization with diplomacy and tact.
  • Excellent decision making skills with a knack for identifying, prioritizing, and articulating the highest impact initiatives.
  • Able to meet deliverables and drive your work to completion within specified timelines.
  • Expertise in event marketing, and/or the tradeshow/expo industry a plus.
  • Great communication skills both written and verbal.
  • Able to present ideas and solutions to many audiences including senior management.
  • Can work cross functionally in many areas without being constrained by your job function.
  • Strong project management skills, excellent communication skills and be comfortable working in a fast-paced environment.
  • Experience with both the Marketo platform and Salesforce.com CRM platform preferred.
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Requirements
  • Bachelor's degree in Business or another related field or equivalent years of experience, with a High School Diploma or GED
  • 3+ years experience using a Marketing Automation Platform (Marketo preferred) as a system administrator.
  • 1+ years working with Salesforce applications
  • Experience working with modern marketers centered on optimizing the demand generation process.
  • Experience administering a Marketing Automation Platform (Marketo preferred) involving complex buyer journeys across a wide array of products and services. Experience with creation of assets, programs and automations.
  • Comfortable with HTML emails and landing page layout.
  • Ability to create reports in a Marketing Automation Platform (Marketo preferred) and Salesforce.
  • Advanced MS Office and Salesforce skills.
  • Demonstrated experience utilizing qualitative and quantitative metrics to manage programs in order to drive revenue, conversion, sales and other marketing goals.
  • Solid business acumen including a good sense of how a well-integrated Marketing Automation Platform and CRM systems can be utilized to improve business.
Apply Now
About Freeman

We’re a global company of thinkers, designers, and doers. Freeman partners with our clients to build a connection with their customers by creating brand experiences that are seamless, innovative, and immersive. From strategy, creative, and digital to logistics and event technology, our teams place the client at the center, helping them connect to people in meaningful and personal ways. What makes us unique is our collaborative culture, intuitive knowledge, global perspective, and personalized approach developed from our 90-year legacy as an industry leader. Freeman connects people to a universe of opportunities that create a spark, build understanding, and inspire action.

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