Since the beginning, we have been driven by a purpose and guided by the values we hold dear. Connecting people in ways that are meaningful is an awesome responsibility, and we take it to heart. Although our company is always evolving to meet the changing demands of our industry, our values remain constant and provide us with a North Star from which to navigate.
A history of service with an eye towards innovation
Our legacy in event delivery is both our rock-solid foundation and the springboard to our future. We've been committed to staying ahead of the curve for our entire history. The accelerated pace of change means we’re on the move now more than ever before. We infuse technology with tenacity, and 90 years later we’ve emerged as a global leader in our industry. We're enthusiastic about the future and committed to making the world better for our employees, our partners, our clients, and the communities we serve.
Thinking like designers starts with putting people first
Everyone on our team is committed to making a world of difference. How do we do it? By thinking like designers. Great design begins with empathy. We learn what makes people tick. We’re curious about the world around us. Careful observation into what motivates people informs how we design experiences for our clients.
Carrie Freeman Parsons
Six reasons we come to work every day
Regardless of role, responsibility, or location, everyone on our team strives to reflect our values. Across our entire organisation, we're committed to delivering meaningful experiences with integrity, enthusiasm, empathy, performance excellence, innovation, and collaboration.
It’s first because without it, nothing else matters. It’s honesty, trust, humility, and doing the right thing above all else. It’s who we are and who you can expect us to always be.
As a design-driven company, we know that success can only be achieved if we put people at the centre and truly understand what’s important to them. It’s observing, listening, and caring about perceptions, expectations, and feelings of others. It’s at the heart of what we do.
Good enough is never enough. We are constantly searching for ideas that deliver lasting value. Design thinking helps ensure we are constantly evolving, shaping, and creating new ideas to improve our company and the experiences we create.
Enthusiasm inspires confidence — no matter the situation. With a deep passion for connecting people in meaningful ways, our teams embrace challenges with optimism and excitement, all in the name of creating solutions that attract and engage audiences on a personal level.
Results are what matter most. With a deep sense of personal accountability for delivering measurable results that define success for our clients, we hold ourselves to the highest standards possible.
Together. That is how we work within our company and with every one of our clients. Guided by a shared goal, we work together to make every interaction authentic, memorable, and engaging. It’s how we work best and key to who we are — both as individuals and as a leader in creating brand experiences.
At Freeman, we recognise our success is driven by how our customers, our people, and our communities perceive and experience Freeman.