Freeman — the world’s leading brand experience company — is building out its growth teams by appointing Craig Le Roux to the newly created role of Business Development Director.
With a strong international background in exhibition organisation, Le Roux joins Freeman from iCPS where he previously held the role of Commercial Director, focusing on the development and growth of events in the UK and Europe. Previous to iCPS, Le Roux looked after sales and account management for the Clarion Events, Ideal Home Show, i2i Events, and UK events services company Expo Media Group.
Based in Ryton, Le Roux reports into Jackie Brown, Director of Business Development, Expo at Freeman in EMEA, and is responsible for developing new business in the UK and Europe.
Brown said: “At Freeman, we pride ourselves to be the end-to-end partner of choice for brands who seek to connect with their audiences in meaningful and engaging ways. With his vast international experience in the events and exhibition industry, Craig is a fantastic addition to the Growth team and a crucial driver of developing the kind of client relationships that challenge us to innovate in the world of live brand experiences.”
Upon joining, Le Roux commented: “I am thrilled to be joining Freeman at this particular moment in time. Freeman already provides its vast portfolio of services to some of the world's most exciting brands. Europe offers boundless opportunities for us to grow our presence – I am looking forward to introducing them to our world-class solutions in the medium of live.”