Freeman, the world’s leading brand experience company, and London’s Business Design Centre (BDC) have renewed and extended their partnership for five more years, cementing their strategic relationship and paving the path for future collaborations in live brand activations.
The Business Design Centre is one of London’s most popular conference and exhibition venues. With over 250 events and 900,000 visitors a year, the BDC, offers a stylish, flexible and convenient solution for everything from banquets to conferences and exhibitions.
Extending a successful long-term relationship between Freeman and the BDC, this five-year partnership agreement substantially builds on the in-house services Freeman had been providing since 2014 with a range of other portfolio services, including exhibitor products like furniture.
Chris Preston, Managing Director of Freeman in EMEA, commented: “Venue partnerships have always been integral to Freeman’s portfolio of services. We were pleased to have won the contract for providing the in-house services for BDC back in 2014, and are now thrilled to have recently extended for a further five years. We are looking forward to exploring new projects and avenues to continue meeting organiser and customer needs of the BDC. We expect to announce further projects in the near future and look forward to building out the partnership with the BDC.”
Bradley Cordes, Venue Services Director, BDC, added: “We are delighted that we are extending our partnership with Freeman for a further five years. It is an invaluable asset to the venue to know that the BDC and Freeman teams have a deep-seated trust, understanding, and respect for each other based on years of experience of working with each other. Both teams have truly become an extension of each other and share the same goals and values. We look forward to another successful chapter delivering events and conferences at the Business Design Centre.”
Max Bull, Executive Director of Venue Sales, BDC, commented: “We provide a broad and diverse range of events at the BDC and rely on a trusted partner that shares our vision and consistently delivers first-class experiences from start to finish. We are elated that Freeman is that trusted partner. We work very closely with the whole Freeman team and we look forward to doing great work together.”