Industry Executive Carley Faircloth joins Freeman EMEA and brings with her 25+ years of working with Fortune 50 and Fortune 500 companies, spanning brand strategy through to creative and delivery of award winning live brand experiences. Having made a strong impact over the last three years within the Freeman Enterprise as Global Vice President, Business Development based from New York, Faircloth will now lead the EMEA agency services team, based full time in the Soho offices.
Known as a strong leader and bold change agent, Faircloth joined Freeman from Jack Morton, where she was a pivotal growth leader in their global network, honing her expertise in expanding domestic brands to multichannel, multi-geographic portfolios. Her influence and approach have benefited large power brands such as McDonalds, Viacom, BP, Dell and American Airlines, where Faircloth led the experience strategy for the Airline’s first rebrand in over 40 years.
Faircloth will lead the EMEA agency business, collaborating closely with Chris Preston, MD of Freeman EMEA, and Freeman leaders across the globe to work towards the company’s collective goal of being the end-to-end partner of choice for live brand experiences.
Commenting on Faircloth’s appointment, Adam Charles, SVP International said “We’re excited to have Carley leading our Agency initiatives; she is a fantastic addition to the Freeman EMEA Leadership team. Her people skills, combined with her business aptitude, strategic thinking and award winning approach will fuel our business in EMEA.”
Upon her appointment, Faircloth commented: “‘I am excited to be leading our Agency tribe here in EMEA. For me, the focus on strategic solutions doesn’t change now that I’m assuming the role of MD. This just heightens my ability to pull levers for clients in a much broader sense of the brand experience lifecycle and ensure we remain a critical component of the brand expression throughout. The key that unlocks this potential is really about re-designing the time a brand spends with the people who matter most to them. And I’m here for it! I just hope I’ve packed accordingly!”
Freeman is the world’s leading brand experience company. We help our clients design and deliver immersive live experiences for their most important audiences. Through comprehensive offerings including strategy, creative, event delivery, digital, and event technology, Freeman helps increase audience engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalised approach, which we’ve gained from over 90 years as an industry leader. For more information, please visit www.freeman.com.
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