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Immersive services

You’ve invested precious time and resources to create a live experience, but your brand story isn’t sticking with the audience. You want to give them that experience everyone is talking about, but don’t know how. We specialise in building memorable, interactive experiences to tell your story using a variety of technologies, including touch, augmented reality, and virtual reality.

About Helios Interactive

Helios joined The Freeman Company in 2017 to bring even more innovative solutions to the world's largest brand experience company.

Helios uses a variety of technologies to achieve client goals, including touch, gesture, augmented reality, and virtual reality. The pursuit to create better brand interactions results in thoughtful design, effective social sharing, and meaningful data collection.


  • Improve attendee engagement and user experience to boost event success
  • Reinforce your brand and share important content easily
  • Highlight event features that may normally go overlooked


  • Augmented reality storytelling – brings your story to life using video, 3D animation, voice-overs, and sound effects, all digitally placed in the real world.
  • Interactive virtual reality videos – tells your story in virtual reality using 360 video with informational pop-ups
  • Augmented reality photo capture – creates shareable moments by adding virtual people and elements to your photo shoots
  • Interactive product reveal – unveils a physical object behind a unique transparent LCD display, inviting your audience to interact with the product and learn more.

Virtual Reality is not just a single set of products and services. It’s an entirely new category of technologies that can fundamentally change how we learn, how audiences interact, and how we design the world around us. Learn more about Freeman VR products and services below.

VR Product Explorer

Have a product that is too big, unwieldy, dangerous, or expensive to demonstrate to your clients? Use our VR Product Explorer to add a whole new level of interactivity to your products and enable your audiences to interact and learn in an unparalleled engaging VR experience. Spin, dissect, and demonstrate models in virtual space.

VR Design Explorer

Go beyond static renderings or photos of your spaces and designs. VR Design Explorer allows your brand to add context and invite audiences to experience and virtually walk through their experiences, designs, venues, and/or event in true stereoscopic 3D, as if they were right there.

VR Films

VR Films are unmatchable in creating a sense of immersion and empathy. 3D 360-degree storytelling transports viewers into dramatically different environments that envelope the audience. Whether shot on location, at your brand experience, or created with computer graphics, VR Films allow Freeman to create stories that change how audiences feel.

VR Live Streaming

Experience shows, concerts, and events as if you’re right there in the audience through VR Live Streaming. Viewers can watch your experiences online through pannable Web video players, virtual reality head-mounted displays, or Android and iOS mobile apps.

Custom VR Experiences

In virtual reality, there are no limits. Work with Freeman to create entirely new experiences like virtual worlds, games, interactive apps, learning programmes, and more in stunning virtual reality. Let our VR content teams create custom experiences to tell your unique brand story.

Featured work

HBO / Game of Thrones

Game of Thrones Fans lined up around the block over a period of three days to participate in exclusive original experiences that Helios produced for HBO at Comic Con 2017.

2016 NBA Playoffs & Finals

For the second straight year, the Golden State Warriors found themselves in the Playoffs and Finals, and Helios was there to create two incredible experiences for the fans.

Lexus Virtual Test Drive

Helios designed the Lexus RC Rift experience, a highly immersive virtual reality racing experience utilising the Oculus VR DK2 headset.

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