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Trend

67

pA

Play for All

pA
Adults just want to (and should!) have fun
Play isn't just for kids. Artboard 3

Trend

68

cH

Get Comfy with Hygge

cH
Creating a sense of cozy contentment within your event space
The pursuit of meaning beyond the rush of daily life. Artboard 3

Trend

60

NP

Nomophobia

NP
Without our phones, we panic
Our smartphones have become the modern-day security blanket. Artboard 3

Trend

19

W

Word of Mouth

W
Nothing's more powerful than personal recommendations
86 per cent of consumers trust word of mouth more. Artboard 3

Trend

01

Ac

Audience Takes Control

Ac
Crowdsharing is caring
A one-way information dump to passive audiences is so 2009. Artboard 3

Trend

42

Ol

On-Live Experience

Ol
Leave no attendee behind
Blending the physical and online for maximum engagement. Artboard 3

Trend

38

P

Personalisation

P
It's all about me
One-size-fits-all content no longer flies. Artboard 3

Trend

04

Ed

Edutainment

Ed
Making learning fun
A personal and interactive approach that informs and inspires at once. Artboard 3

Trend

18

RX

Retail Experience

RX
The best of both worlds
When done right, the retail experience is memorable, truly part of our modern culture. Artboard 3

Trend

41

V2

VR 2.0

V2
Bringing immersive experiences to the masses
VR is no longer out of reach. Artboard 3

Trend

21

Mm

Mindfulness Moments

Mm
The intersection of attention and intention
Pause distractions and plug into mindfulness. Artboard 3

Trend

12

HV

High-Value Sponsorship

HV
Partnerships with a mission
The days of traditional sponsorship are dead. Artboard 3

Trend

59

DP

Data Police

DP
Policing goes virtual
New regulations around data are changing traditional notions of policing. Artboard 3

Trend

65

Tp

Technology With Purpose

Tp
Avoid shiny object syndrome
Tech for the sake of tech is never a good thing. Artboard 3

Trend

27

ms

Multisensory

ms
Indulgent experiences
Marketing communication tends to engage two senses — sight and sound. Artboard 3

Trend

48

Re

Rules of Engagement

Re
Designing out the intrusive experience
Consumers don’t tolerate actions that hinder engagement. Artboard 3

Trend

34

Me

Me Experiences

Me
The world through my eyes
Social and smartphones let users broadcast their experiences. Artboard 3

Trend

11

BD

Big Data

BD
Big insights, one data point at a time
It's no longer just for mammoth companies. Artboard 3

Trend

53

m

Micromarketing

m
Pinpoint marketing precision
This pinpoint tech dictates good stuff for all. Artboard 3

Trend

63

Vo

Voice

Vo
Heralding the return of voice-led communication
Text and email no longer rule the roost. Artboard 3

Trend

51

MR

Mixed Reality

MR
Virtual images with very real hype
Blending digital and physical worlds for increased participation.  Artboard 3

Trend

40

RI

Reinventors

RI
A new breed of idea creation
Innovation comes from people, not companies. Artboard 3

Trend

09

G

Gamification

G
Fun and games for event goers
Capture that rarest of prey: audience attention. Artboard 3

Trend

10

VS

Venue Statement

VS
When the location becomes the experience
Real estate with a purpose. Artboard 3

Trend

56

Y

YouTubers

Y
Boost your following from your living room
A whole new industry has emerged — and you could be the next star. Artboard 3

Trend

30

LL

Laughter as Language

LL
Humour is serious business
Laughter’s universal appeal taps into our shared humanity. Artboard 3

Trend

55

AI

AI Authorship

AI
Merging man and machine to shake up creativity as we know it
It's not just about Siri and Alexa anymore. Artboard 3

Trend

14

RT

Risk Takers

RT
Fearless in the face of failure
Risk often leads to smarter solutions. Artboard 3

Trend

33

Ip

Immersive Participation

Ip
Make them the hero of the story
Make a deep connection within a captivating story. Artboard 3

Trend

64

TE

Tech Etiquette

TE
Being mindful of when to switch on or off
Create a balance of technology and social engagement. Artboard 3

Trend

28

Ej

Eventjacking

Ej
A playful disruption of brand experience
A unique blend of the live space and real-time content. Artboard 3

Trend

36

eL

e-Literate Generation

eL
Consumer becomes maker, creator, risk taker
A new breed of cultural influencers emerges. Artboard 3

Trend

52

H2

Holograms 2.0

H2
Blurring the lines between reality and technology
Holograms wow audiences at events with 3-D and interactive aspects. Artboard 3

Trend

58

Nd

A New Data Discourse

Nd
It’s no longer just in the numbers
It's time to control our own data. Artboard 3

Trend

31

C

Content Concierge

C
Content mixologists
The trick is giving your content legs beyond the event. Artboard 3

Trend

22

Lo

Low-Waste Movement

Lo
Efficient and innovative thinking
Mindful production and reduction means more profit, purpose, and efficiency. Artboard 3

Trend

16

H

Hands-On

H
A new era of discover-by-doing
Learn by doing and through imagination. Artboard 3

Trend

07

DO

Do Good

DO
Doing Good — with Purpose
Bringing communities together to contribute to the greater good. Artboard 3

Trend

57

G

Gig Economy

G
Choosing to subscribe instead of buy.
We’re moving away from making to thinking. Artboard 3

Trend

32

Ps

Popscape

Ps
Curated, branded houses
Letting audiences experience a brand from the inside out. Artboard 3

Trend

29

Vu

Video Ubiquity

Vu
Welcome to the age of video first
If pictures are the eye candy, then videos provide the feast. Artboard 3

Trend

61

NE

Now Economy

NE
Welcome to the instant access way of life
Information-rich platforms provide everything in an instant. Artboard 3

Trend

02

Cc

Connected Communities

Cc
We all belong
Being part of a community still matters. Artboard 3

Trend

23

V

Visual Speaking

V
Do you speak emoji?
Add more visuals for seamless event communication. Artboard 3

Trend

24

EA

Event Adventurers

EA
Venture beyond the convention hall
Memorable experiences that surprise and delight. Artboard 3

Trend

39

sd

Small Data

sd
The qualitative side of data analytics
Human connections still rule. Artboard 3

Trend

17

A

Artefact

A
Emotive and relevant giveaways
Life is either an experience or a memory. Artefacts are the bridge. Artboard 3

Trend

06

Tc

Takeaway Content

Tc
I'll take my content to go
Delivering compelling content is an event essential. Artboard 3

Trend

45

Xg

Xperience Guides

Xg
Xperience Guides
It’s time to extend traditional brand guidelines. Artboard 3

Trend

43

2S

Second Screen

2S
Device-driven engagement
The days of asking attendees to put away their mobile devices are over. Artboard 3

Trend

49

HK

Hackathons

HK
A digital sprint
The end result? Creation of a new, cutting-edge feature or product. Artboard 3

Trend

03

NF

New Event Formats

NF
Not your granddad's event
One-of-a-kind experiences aided by technology. Artboard 3

Trend

66

RC

Reactive Content

RC
Getting snappy with social
Create short, engaging content that transforms the day's news. Artboard 3

Trend

50

R

Retargeting

R
Second chances that count
Personalised digital advertising with tailored and relevant messages. Artboard 3

Trend

05

Tf

TED Factor

Tf
Connecting big ideas to personal stories
Audiences love ideas more than credentials. Artboard 3

Trend

13

Qq

Quality v Quantity

Qq
Engagement wins the day
Size still matters, but it's more about impact. Artboard 3

Trend

47

L

Location Mapping

L
Connecting via proximity
Not the rise of Big Brother, but the dawn of hyperpersonalisation. Artboard 3

Trend

25

Ci

Collaboration Incubators

Ci
A safe space for innovation
Providing ideal environments for engagement. Artboard 3

Trend

15

ST

Storyworlds

ST
The art of creating multidimensional brand stories
Create endless, engaging forms of entertainment. Artboard 3

Trend

62

F

FOMO

F
Social anxiety for experience-loving consumers.
We want to be in on the action. Artboard 3

Trend

37

MC

Maker Culture

MC
An artisanal approach to small-scale production
Today's makers rebel against mass production... Artboard 3

Trend

46

Lm

Less is More

Lm
Excess doesn't always equal success
We’re all sinking under information overload. Artboard 3
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