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ICE Totally Gaming

Exhibits & Installations

Kambi: delivering a customer centric space


Location: Europe, Middle East, Africa / Europe Industry: Sports, Entertainment & Travel Technology

Annual gaming industry exhibition, ICE Totally Gaming is a flagship event for Kambi, a leading sports betting experience company headquartered in Malta.

It’s key that the brand not only exhibit at the show each year, it needs to ensure it's presented in a sophisticated, premium and visually impressive way that draws in high-level attendees, from both local and international markets.

Enhancing brand presence

Kambi is committed to demonstrating its leadership in the gaming sector, so a bespoke stand design that showcases its unique service proposition was important. Freeman needed to deliver an engaging, modern space with meeting areas of varying shapes and sizes, informative product showcases, and a dedicated coffee bar area — which has been manned by the same barista for the last four years — was once again an integral component.

Delivering a customer centric space

We created a stand that was two-thirds larger than the previous year, and it featured a branded, circular installation overhead which ensured Kambi was unmissable in the halls. The all-important coffee bar had a central presence, allowing visitors to sip on a beverage as they explored the brand’s interactive ‘product shop’ display. A wall-to-wall LED screen spoke to the Kambi values, and meeting spaces were located throughout.

It was the reputation and scale of Freeman that drew us to the company — it’s vital to work with a secure, reliable and quality assured partner, particularly on an event as important to our brand as ICE Totally Gaming.

Christina Haralambous

Head of Marketing Communications, Kambi

Building a long-term partnership

While actual event KPIs can’t be disclosed, Kambi was incredibly pleased with the finished product, and the stand was buzzing with top-tier visitors throughout the three days. The client highlighted the excellent working relationship with the account management team at Freeman, and is committed to working with the company on future events.

"The team provided around the clock support from start to finish. Right from the early stages, they were quick to respond to any queries, and delivered a great looking stand that we were all incredibly pleased with. We’ve established a great relationship with Freeman, and look forward to working with the company on future events."

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