Event registration, website and staffing provider, LiveBuzz wanted to make a lasting impression at the industry’s own exhibition for event professionals – International Confex – with a slick, modern looking stand.
The space needed to reflect the brand's values and competencies and effectively convey its story from start-up to leading event supplier. LiveBuzz sought to further raise its profile and reputation within the industry generally, as well as engage and strengthen relationships with potential and existing clients.
High-end materials, carefully considered design
Freeman’s creative and fabrication teams carefully considered what LiveBuzz wanted to get out of the event and designed the stand accordingly. Given that networking was key, they knew that an inviting, open plan design complete with hospitality and meeting areas was vital. High-spec materials were also chosen to ensure a high-end look and feel and showcase the LiveBuzz brand in a positive light, thus cementing its status within the sector.
Interactivity and technology to drive engagement
The black and white themed stand was complete with a cutting-edge feature and product showcase, as well as state-of-the art projection video mapping technology which immersed attendees in the world of LiveBuzz and was unlike anything else at the event. The team applied best design practice and clever space planning to create dedicated areas for visitors, such as different seating configurations for networking and meetings; meanwhile interactivity was encouraged at various touch points.
The Freeman team delivered an exceptional stand for us at Confex. They took the time to understand LiveBuzz's goals and the objectives we had set for the event. They understood our vision and conceptualised it perfectly with a show stopping custom exhibition stand.
A buzzing stand that exceeded expectations
LiveBuzz generated 25% more actual contracted revenue than in the previous year and achieved 43% more recorded stand visits. Overall attendee feedback was positive, with LiveBuzz clients commenting on how impressed they were with the company’s presence at the event.
"Their communication and project management pre-show and their onsite delivery was first class. I cannot rate the Freeman team highly enough, and would happily recommend them to any company looking to maximise its return on investment when exhibiting at events."
Freeman and LiveBuzz have established a long-term partnership as a result of the project, and the company has enlisted the team to build its bespoke stand at future events.
We created an area where the client's needs were the primary focus. We focused on hospitality, a cutting-edge feature and product showcase all wrapped around a contemporary yet relaxed environment. To maintain a superior and slick look and feel, we used high spec materials together with innovative structural engineering.
3D Creative, Freeman