ParentPay, the leading cashless online payment system for schools and families in the UK, wanted to raise awareness of its new nimbl offering among schools, parents and students attending Bett – the world's leading education technology event.
The brand was keen to increase face time with potential and existing customers, as well as its over 70 partners, while highlighting its leadership position in the sector.
Strengthening customer and partner relationships
Freeman designed and built a bespoke, large-scale space that stood out from the sea of stands at the event. Its eye-catching and welcoming format was designed to draw attendees onto the stand, so that company representatives could strengthen relationships with existing customers, prospects and partners, as well as discuss how ParentPay and nimbl can help users make secure, safe and simple online payments.
Embodying brand values
The stand featured unique circular structures at both ends. They were open-ended so as to create a welcoming atmosphere, acted as a point of difference and represented the ParentPay brand values around security, trust and protection in a creative way. The stand was blue and white in colour to reflect the brand’s colour palette. These features combined to create a striking stand that cemented ParentPay’s status.
Freeman pulled out all of the stops from start to finish. The team invited us to their facility to see the stand a few weeks out from the show, so that we could see how things were ticking along, and there was a full team on-site for the build to ensure the finished product met our expectations.
Marketing Manager, ParentPay
A stand well done
ParentPay saw a 20% increase in leads on the year before. The client recognises that the unique design of the bespoke stand – which was the brand’s biggest yet and double the size of the space at the previous year’s show – played an important role in driving these positive results and helping ParentPay to achieve its goals for the event.
"A team member remained on-site for the whole week, which was a great reassurance in case any issues arose. We were really impressed with the unique design, which tied in with the ParentPay brand, and the quality of craftsmanship was second to none. I wouldn’t hesitate working with Freeman in the future."