PPM Industries SpA, one of the largest masking tape producers in Europe, was set to showcase its Q1® Tapes brand at Automechanika Birmingham.
The company sought a reputable partner who could deliver a high-quality build of its stand design vision. It needed to be eye-catching in all the right ways, with a simple, easy to navigate interior, so as to draw new and existing customers on to the stand, while highlighting the promise, image and identity of the Q1® brand.
Bespoke solutions a must to showcase the brand identity
Keeping in mind the client’s primary objectives and budget, we knew that a customised build solution was the best way forward. We felt that a range of high-spec materials would bring the design to life in the most effective way, meanwhile a selection of stylish furniture items would help to complement the striking exterior, providing the right environment to network and meet with customers.
Combining high-end aesthetics and practicality
Our fabrication team carefully sourced the best quality materials in order to build the brightly coloured, rectangular shaped space, which was characterised by its unique panel feature. The distinctive yellow frame was created on a bespoke basis, and was complemented by the counter, television and storage areas ensuring a sleek, simple attendee experience.
Freeman was very collaborative and the dedicated team supported us throughout the process. This resulted in an outstanding exhibit booth which created positive first impressions of our Q1® brand among attendees.
Marketing Coordinator, PPM Industries SpA
Networking with customers, both new and old
The client described the event as a great success, as they achieved the goals and objectives set out, including many constructive meetings with new and existing clients. They described the space as an outstanding exhibit booth that created a positive impression of the brand with the exhibition attendees.
PPM Industries SpA values the partnership, noting “Automechanika Birmingham was a great success for us, as we achieved the goals and objectives we had set. We had constructive conversations with both new and existing customers, and had the opportunity to create new partnerships."