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Portfolio Planning

Portfolio Planning

Ensure every event in your portfolio advances your business objectives.

Making every event count

Spend your time and budget wisely.

Whether you participate in 10 events a year or 100, it’s important each one deliver on your business objectives and aligns with your broader marketing efforts. We’ll help you to clarify those objectives, then develop a process to vet events so you can make strategic investments for your organization.

We’ll develop a simple rating system that makes it easy for you to decide if you should sponsor, exhibit, or speak at an event. You’ll soon be able to review your entire event portfolio and quickly identify those that align with your organization’s goals — and which events you can skip entirely. The next time budgets change, you decide to enter a new market, or you’re approached about a new event in your space, you can confidently decide which events will have the biggest impact.


What you need to know to stay ahead of the ever-changing experiential marketing curve.

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