Actionable Event Data at Your Fingertips

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William Collins
William Collins

Vice President, Digital Product Management


How access to the right data can help you deliver a better event

Planning and executing an event can sometimes be a little unpredictable. From planning to booking, from move-in to move-out, there’s a lot happening in every moment, and things can change in an instant. 

And nobody is busier than the show organizer, who juggles keeping track of everything for exhibitors, staying in contact with vendors, and doing everything it takes to pull the whole experience off without a hitch.

So how can show organizers more easily stay on top of what’s happening with their event, more deeply engage with exhibitors at the right time, address issues as they happen, and make better-informed decisions in the moment?

It’s all about having the right digital tool that will allow you to access data about your event that you can use.   

Making data personal

Every event is different, and at different times leading up to the event, the data you need may be different. What needs to be tracked for one show may not matter for another. That’s why it’s important to use a tool that is designed to deliver actionable data to you, all in one place. The best tools give you the information you need, when you need it — and with your hectic schedule in mind. 

Whether you want to keep an eye on key event metrics (like data on exhibitor ordering, show move-in, sponsorship programs, or conference sessions) or just get a heads up on the next big show deadline, flexibility is the key to making the data work for you.

Real-time reactions

Knowing your exhibitors' behavior can help you target them more accurately with the right information at the right moment. Is the floor only 40 percent booked? Is an exhibitor missing key equipment for their booth? 

Using a tool to keep your event’s data organized and at hand can help you stay in sync with your event’s ecosystem and react in real time to whatever is happening. Monitoring key elements lets you communicate more efficiently with your exhibitors about their needs — and more quickly provide the right solutions.

It’s also a great way to collaborate better with your key vendors, giving them a line of sight into the same real-time stats, key information, and more, to streamline the way you work together and ensure that your event is a success.

Learn more about TheHub, the new show organizer portal from Freeman, to stay in the know from start to finish. It’s your event — simplified!


What you need to know to stay ahead of the ever-changing experiential marketing curve.

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