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Stay ahead of the brand experience curve with insights from leading industry experts.
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Blending The Live and Online to Enhance the Brand Experience

Trends

Kim Myhre

SVP, International - FreemanXP

Blending The Live and Online to Enhance the Brand Experience

Brands head ‘on live’ to connect with tech savvy consumers
What a Design Thinking Approach Means to PlayStation

People

Freeman

What a Design Thinking Approach Means to PlayStation

The video game specialists play in the live event space, too
Create Community at Your Next Event with Daybreaker-Inspired Ideas

Inspiration

April Walsh

Marketing Specialist

Create Community at Your Next Event with Daybreaker-Inspired Ideas

Why an early morning dance party may just be the secret to a successful event
The New Way to Reach Consumers is Through the Nose

Ideas

Mackenzie Priest-Heck

Resident GenZ

The New Way to Reach Consumers is Through the Nose

Scentsational tips from our resident GenZ
Success in the Digital Revolution: Lessons from PCMA Convening Leaders

Industry

Freeman

Success in the Digital Revolution: Lessons from PCMA Convening Leaders

The right tools at the right time as the landscape of the brand experience category rapidly changes
The Easy Way to a Flawless Conference Education Program

Ideas

Kris Kekuna

Product Manager

The Easy Way to a Flawless Conference Education Program

Why a presentation management system is the answer to your education production challenges
Mixed Reality, Design, and the Future of Perception

Inspiration

Freeman

Mixed Reality, Design, and the Future of Perception

Q&A with Freeman Design Leadership Council member Sergei Gepshtein
Why: The Most Important Question Marketers Should Ask When It Comes To Digital

Ideas

Adam Butman

Senior Business Development Manager

Why: The Most Important Question Marketers Should Ask When It Comes To Digital

Lead with solid strategy to avoid innovation for innovation’s sake
Actionable Event Data at Your Fingertips

Tech

William Collins

Vice President, Digital Product Management

Actionable Event Data at Your Fingertips

How access to the right data can help you deliver a better event
Digital Disruption and the Evolution of Experiences

Ideas

Etienne Chia

Vice President, Digital & Strategy

Digital Disruption and the Evolution of Experiences

Why embracing digital and event technology gives brand experience an advantage
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