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Capturing Attendee Attention with Experience Design

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Freeman

How Generation Brands designs its LIGHTFAIR International booth for maximum engagement

Brian Klein of Generation Brands shares how his organization turns to brand experience to build relationships with key audiences.

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What you need to know to stay ahead of the ever-changing experiential marketing curve.

All Designers Are Entrepreneurs

Inspiration

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

All Designers Are Entrepreneurs

#17 Think Like You’re Lost in the Forest

Splunk: Enriching User Experience Through Education

Inspiration

Freeman

Splunk: Enriching User Experience Through Education

High-level learning helps keep up with a savvy audience
Stop Busting Your Budget on Bland

Ideas

Cori Prasifka

Senior Strategist

Stop Busting Your Budget on Bland

5 ways event organizers can stop wasting money on tired tactics
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