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IBM: Putting Smart to Work at Experiential Events

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How engaging with products in live settings benefits attendees

IBM is known as an innovation powerhouse that continually advances technology to benefit businesses, consumers, and the world. 2018 Event Marketer B-to-B Dream Team member Erin McElroy, event & digital innovation program director for IBM, understands the value of creating opportunities for consumers to witness and experience this changing and evolving technology at live events.

With the attendee in the center of the experience, you provide an opportunity for real-time engagement and interaction. These experiential moments are fun and memorable, but they also provide an important long-lasting service: users truly understand the value of a product and how it can benefit their lives.

How memorable are your live events? Our creative strategists can help you map out an event experience attendees won’t soon forget.

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