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Go behind the scenes of Licensing Expo with Trade Show Executive (TSE) Trailblazer honoree Russell Coronell of UBM (United Business Media), the event organizer. Watch and learn how UBM tailors experiences specifically for attendees seeking connections and how the organization manages to make it personal for several hundred B2B events every year. Building targeted programs based on direct feedback from attendees and partners elevates the event experience for everyone.
The value of tailoring sponsorships to meet exhibitor goals
Tap into the power of measurement, engagement, and digital to continually meet audience expectations
An audience segmentation and persona development guide for show organizers
Data is changing the game for show organizers
Our outlook on the immediate future of the trade show
Everything you wanted to know – answered!