The Team Defining the Best of Brand Experience: Event Marketer Announces the 2017 B-to-B Dream Team

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Alison Jenks

SVP, Marketing


April Walsh

Marketing Specialist

Freeman XP

Elevating the brand experience channel with industry MVPs

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We partnered with Event Marketer magazine to celebrate the best of brand experience and encourage top B-to-B marketers to take the well-deserved spotlight. The Event Marketer B-to-B Dream Team is a peer-nominated accolade that shines the light on the professionals pushing the boundaries of creativity, digital integration, audience insight, and engagement.

After receiving incredible nominations around the globe, the Event Marketer editors had a tough task to narrow down to just 10. The 2017 Dream Team is a mix of forward-thinking leaders in a variety of fields who are advancing their brands and our industry with their great work. Check out the full 2017 B-to-B Dream Team story from Event Marketer for more inspiration.

What’s next? Members of the Dream Team will take the stage for a panel at the Experiential Marketing Summit in Chicago to share their best advice on how to build a winning event. Not only that, but they will discuss how to measure success, what makes them tick, where brand experience is going, and much more!

On behalf of Event Marketer and the brand experience industry, thank you to the B-to-B Dream Team members and nominees for leading B-to-B and driving our channel onward. Also, don’t be shy. Start nominating for 2018!

For more inspiration, download the insights paper: Tomorrow, Today: The Future of Brand Experience


What you need to know to stay ahead of the ever-changing experiential marketing curve.

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