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Trade Show News Network

How Better Audience Insights Lead to Better Events

Strategy Director at Freeman, Schae Kane, explains how organizers and associations can better understand their audiences and what they value.

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Entrepreneur

Inspiring Leadership by Design

Bob Priest-Heck explains to Entrepreneur why trust is a foundational business principal.

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Forbes

What Does Facebook's New Ad Transparency Mean? 11 Marketing Pros Share Their Predictions

Chris Cavanaugh explains to Forbes Agency Council how greater transparency builds greater trust with consumers.

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Event Marketer

Five Strategies for Elevating Events with Augmented Reality

Brands map out new ways to engage attendees as AR infiltrates the mainstream

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Event Marketer

Five Ways to Elevate Events with Augmented Reality

Brands map out new ways to engage attendees as AR infiltrates the mainstream

Read More at Event Marketer

Biz events Asia

Are You Ready for the Attendees of the Future?

Etienne Chia and Marc Pomerleau discuss conference efficiency, human-centric activities, and the value of VR and AR experiences.

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Sodexo

Why Cinema is Leading the Way in Experiential Marketing

Freeman CMO Chris Cavanaugh explains how and why brand experience builds loyalty.

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Forbes Agency Council

10 Ways Agencies Are Using VR And AR For Business

Chris Cavanaugh explains to Forbes that whether it's AR, VR, video, or a F2F conversation, selecting the right medium is all about driving engagement.

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Event Marketer

FAB 50 2018: Recognizing the Industry's Top 50 Exhibit Builders

The only editorial listing of the industry’s best fabrication partners

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Entrepreneur

You Have to Trust Everyone You Work With -- Including the Ones You Don't Like

Freeman CEO Bob Priest-Heck explains the importance of understanding the difference between “liking” and “trusting” the people you work with.

Read More at Entrepreneur

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