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Chief Marketer

Crafting Buzzy Brand Experiences for B2B Millennials

Want to connect with B2B Millennials? Think experiential.

Read More at Chief Marketer

The Partner Channel Magazine

Non-Ordinary State of Consciousness (NOSC) Experiences and the Future of Live Events

Freeman VP of Global Strategy Marc Pomerleau describes Non-Ordinary State of Consciousness (NOSC) Experiences and the Future of Live Events!

Read More at The Partner Channel Magazine


7 People to Congratulate Today: 2018 Hall of Leaders and Pacesetters Awards

The Events Industry Council has just announced its 2018 Hall of Leaders inductees and Pacesetter award winners.

Read More at MeetingsNet


Meet Two Visionaries

PCMA Education Foundation 2018 Visionary Awards — Community Advocate of the Year Jeff Chase and Event Designer of the Year Phelps R. Hope.

Read More at PCMA

Facilities and Destinations

On The Agenda: Tradeshow Floor Trends

These immersive environments are evolving into much more than a "box" for exhibitors

Read More at Facilities and Destinations


State of the Agency World: Digital Rules, Growth Slows, Consultancies Surge

Freeman is ranked a Top 25 Worldwide Agency by AdAge in its 2018 Agency Report.

Read More at AdAge


Balancing Act: How to Manage Event Volunteers

Judi Godbold, director of production, FreemanXP, Singapore, explains to PCMA how to best manage event volunteers to ensure a great event.

Read More at PCMA


Get Emotional: How to Engage the Senses at Events

Tap into the human experience by creating event activations that directly affect a range of senses, like taste, smell, and touch.

Read More at PCMA


The CMO's Role In Driving Sustainability

Ideally, CMOs should be involved in the development of the sustainability strategy based on what they can bring to the table.

Read More at Forbes

Trade Show News Network

Going the Distance: Sustainability and Signage

The quality of graphics can make or break your success at events. But they can also break your budget and put a serious strain on the environment.

Read More at Trade Show News Network

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