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Mumbrella Asia

Mumbrella Asia Awards

FreemanXP and BMW receive recognition for the launch of the All-New BMW 5 Series as a top brand experience in APAC

Read More at Mumbrella Asia


How To Be Authentic And Turn Around Your Brand In The Face Of Crisis

Fifteen Forbes Agency Council members share advice on how to be truly authentic when responding during a public relations crisis.

Read More at Forbes

Marketing Magnified

Want to Build a Better Brand Experience? Get Your Ducks in a Row

Freeman CMO Chris Cavanaugh explains why when it comes to marketing, brand experience is a hot commodity.

Read More at Marketing Magnified

Dallas Morning News

The story behind Dell, a Dallas company, a foam finger, and a Guinness World Record

Dell Technologies wanted an oversized way to celebrate its first year as the largest privately owned technology company and turned to Freeman.

Read More at Dallas Morning News

Meetings Today

Freeman at 90

From party decorating in 1927, to full-service global trade show powerhouse, Donald S. "Buck" Freeman followed his passion to bring people together.

Read More at Meetings Today


How to use Snapchat to engage audiences

Snapchat is the perfect platform to connect with the millennial/Gen-Z audience.

Read More at CEI


How Refinery29 is growing branded events in Europe

Spending on experiential marketing is expected to increase by up to 50 percent in the next three to five years, according to a May report Freeman.

Read More at Digiday

Meetings + Incentive Travel

Freeman Releasing Event Opportunity Management System

Freeman is releasing an Event Opportunity Management System that will interface with Ungerboeck, to name a few, venue management systems.

Read More at Meetings + Incentive Travel

Trade Show News Network

Four Insights for Show Organizers from the Latest Brand Experience Research

Every audience touchpoint gives organizers an opportunity to engage, educate and build lasting, meaningful relationships between brands and consumers.

Read More at Trade Show News Network


Events Are Getting More Analytical to Measure Success

Freeman CMO Chris Cavanaugh shares why event organizers are looking to new metrics to measure the success of their events.

Read More at Skift

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