Wednesday, May 15
2:15 - 3:00 pm
POWER PANEL: THE 2019 DREAM TEAM
The Event Marketer March cover story comes alive as our inaugural B-to-B Dream Team comes together to discuss top trends, best practices and the future of the event discipline. Come experience some of the sharpest minds in b-to-b events, hear candid comments on face-to-face marketing and walk away inspired and excited about the future of your events.
This session is moderated by Adam Charles, Senior Vice President, Operations Client Services, Freeman
Thursday, May 16
3:00 - 3:45 pm
ALCON’S TIPS FOR SMARTER DATA COLLECTION—AND DATA ‘ACTION’—STRATEGIES
Data gives us insights from the past, but can it help us build greater value for the future? That depends on how you use it. Learn how to design a data collection strategy that will inform and enhance your live events and ultimately heighten the experience for your audience. Learn how to uncover a multitude of data points at each stage of your attendee’s on-site experience to help define and impact your event’s success. See real-world case studies that illustrate what data to collect, and how that data can be used to create a more meaningful connection with your attendees.
Presented By: Erin Moore, Manager-Global Convention,Alcon Laboratories Inc; and Ken Holsinger, VP-Digital Solutions,Freeman