SINGAPORE – September 25, 2017 – Freeman, the leading global provider of brand experiences, announced today that the company’s agency division, FreemanXP, was named Gold winner in Best Event Production at the sixth edition of The Marketing Events Awards, held at the Shangri-La Hotel in Singapore. The honour came despite stiff competition from many other finalists.
“I am proud to receive this recognition together with Sonja Piontek, Director of Marketing at BMW Asia, for the launch of the all-new BMW 5 Series in Singapore,” said Adam Charles, SVP and Managing Director, Asia Pacific, FreemanXP. “Our efforts to connect the brand with its audience through a meaningful and measureable experience have paid off, and we are proud of the fact that we have received such prestigious distinction.”
FreemanXP Singapore partnered with BMW Asia to design, customise, and deliver in ten weeks a never-before-seen immersive experience that fully embodied the persona of the vehicle.
The all-new BMW 5 Series launch was the largest BMW Asia brand experience ever to be executed in Singapore with over 4000 guests attending the event across seven shows delivered over four days. Influential press and online media portals covered the campaign with cover stories featuring the event.
Apart from this, FreemanXP was also named as the finalist of the Best Event - Product Launch for the BMW 5 Series Launch.
Organised by Marketing Magazine, The Marketing Events Awards celebrates the ultimate in events marketing. It is the premier platform for event marketers, planners, and agencies to showcase their creative excellence, successful strategy, and operational precision. Its mission is to elevate event marketing standards and practices across Asia.