Live events are one of the most effective channels in any corporate marketer’s arsenal when it comes to cutting through the digital white noise. But these brand experiences are often high stakes undertakings, with many moving pieces all converging in a single moment in time—it’s no wonder they can make even the most seasoned B-to-B marketer lose sleep at night.
B-to-B Events: The Top Challenges That Keep Marketers Awake at Night explores common challenges plaguing corporate event marketers, including:
- Measurement: understanding the metrics that matter, and the story behind the data
- Engagement: moving from once a year connections to a year-round strategy
- Personalization: leveraging technology to “mass personalize,” and deliver custom messages and experiences to individual people based on their unique wants, needs, and preferences