Best Practices for Exhibit-Readiness

Ready, Set, Exhibit!

Bringing your brand to life with a three-dimensional exhibit can be the centerpiece of your marketing strategy — and allow you to achieve goals like generating more high-quality leads and driving awareness and audience engagement. So how can you put your best brand forward, year round?  

Ready, Set, Exhibit! Eight Steps to Be Exhibit-Ready Year Round offers best practices to maintain exhibit readiness all year long, including:

  • How to manage your booth portfolio
  • Adding experiential elements to your booth design 
  • Integrating with technology
  • Creating a strategy for pre-show communication and post-show lead management and follow-up   

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