Not only does the world seem to be shrinking as we become increasingly connected, but the pace of change — and the need for innovation — is accelerating. For many organizations, the impact of these phenomena is apparent: there’s an immediate need for organizations to think about and operate in more international markets, and support the business by taking a much more global approach.
Going Global: What it Takes to Become an Event Powerhouse discusses best practices for successful events across geographies, including:
- Geocloning and the questions to consider as you evaluate new markets
- Putting resources on the ground to establish connections with local vendors and partners
- How other events are going global to meet their strategic objectives