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What It Takes to Be an Event Powerhouse

Going Global

Not only does the world seem to be shrinking as we become increasingly connected, but the pace of change — and the need
for innovation — is accelerating. For many organizations, the impact
of these phenomena is apparent: there’s an immediate need for organizations to think about and operate in more international markets, and support the business by taking a much more global approach.

Going Global: What it Takes to Become an Event Powerhouse discusses best practices for successful events across geographies, including:

  • Geocloning and the questions to consider as you evaluate new markets
  • Putting resources on the ground to establish connections with local vendors and partners
  • How other events are going global to meet their strategic objectives

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