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Seven Resources to Inform Your Measurement Strategy

From inspiration to actionable insights, these resources have you covered when it comes to exhibit data and measurement.

Proving the value of your event investments is one of the biggest challenges marketers face, and sifting through the data to find the real ROI story can be a daunting task. But with the right approach, you can create a great strategy that leverages your existing tools to make measurement a snap. These seven resources will help you get started!

They say that in business, if you aren’t changing, you’re stagnating. Today’s marketers are constantly challenged to do more and prove ROI, all while keeping up with, embracing, and inspiring change. That’s where measurement comes into play. But before you get to the how, you need to start with the why.

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Unlike metrics, which are comparative numbers, benchmarks are reference points and best practice standards gained by comparing your performance to others — or to your own organization, over time. A smart measurement strategy will combine metrics and benchmarks to paint a complete picture. 

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Measurement require a certain framework that balances goals and objectives against available data. This balancing act can help you uncover big-picture trends into performance, ROI, and engagement.

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Chances are, you already have access to more data than you ever imagined — from the digital and event technology you’re already using. This brief will help you learn how to unlock its analytical power and get started measuring and improving your exhibit immediately. 

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Once you have a measurement strategy in hand and abundance of data to refer to, what do you do with it? Learn how to translate metrics into attainable insights for your exhibit program in order to deliver more engaging experiences.

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Feeling unsure or overwhelmed when it comes to data and measurement? You’re not alone! Here are five quotes from marketers who get it — and who can help you get started today.

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A straightforward, actionable list of things you can do now to get started with exhibit measurement. 

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