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Top Reads January 2017: Seven Brand Experience Insights You Won't Want to Miss

The start of the new year is always an exciting time.

It offers you an opportunity to start fresh and resolve to do better. If you are one of the 9.2% of people who feel they were successful in achieving their resolution last year, cheers to you! 

But if you are like the rest of us mere mortals, and life just got in the way — have no fear. You are in good company! 

Luckily, if one of your resolutions was to stay on top of brand experience and event marketing insights, you've come to the right place. We've compiled seven of our don't-miss articles for you to catch up to help you conquer that goal! 

In our PCMA Convening Leaders recap, we cover everything from the digital revolution to experience design to killer content — and even Matthew McConaughey. Alright, alright, alright... 

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Our Chief Digital Officer Richard Maranville weighs in with an opinion piece on the need for the various types of digital and event technologies to work together. When these products work together seamlessly, marketers can deliver more value — both to their event participants and to their bottom line. 

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We sent one of our brand journalists to Las Vegas, NV to cover this year's CES — the playground for digital and technology nerds. Jessica brought back insights ranging from personalization, sustainability, and more — complete with actionable advice for marketers to incorporate into their events and brand experiences.

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Our CMO Chris Cavanaugh discusses why brand experience makes such a big impact around the big game — and how brands are maximizing their investment with activations around one of the biggest sporting events of the year through experiences, technology, entertainment, and more.

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The start of the year is always a good time to review performance and compare how your programs are doing against key benchmarks. For those just getting started, this article offers insight into how and why marketers should be using benchmarks for their events, exhibits, and beyond. 

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Looking to take your brand experience to the next level? Our resident GenZ shares some "scent-sational" tips on how to tap into event participants' primitive instincts through the sense of smell. 

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One of our event strategists visited Cuba on holiday, and she came back with fresh ideas to apply to events and brand experiences. Take a journey with Jenny and discover why face-to-face experiences transcend barriers to create a human-level connection. 

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