When expanding your events, it’s critical to develop a strategy that will engage each audience and deliver value for your organization. But the task isn’t without considerable challenges, even for the most experienced event professionals. There’s a need to do your homework and perform up-front planning — and then execute on the plan.
Driving Audience Engagement: When Your Event Switches Geographies discusses best practices for successful events across geographies, including:
- Cultural considerations for new geographies
- Why even the best global brands consider local partners and experts as they expand into new locations
- Rethinking the format of your event to meet new audience needs