Audience Research & Segmentation

Audience Research & Segmentation

Attract and retain the right audiences.

Audience Research & Segmentation

Know your audience

Drive results with data, research, and insights.

Want to see a massive uptick in registrations? Driving more people to your program begins by identifying your target attendees. Whether your goal is to extend your reach to younger audiences or keep people coming back year after year, audience research and segmentation is a critical strategic step.

Most events welcome four or five distinct audiences, each driven by different motivations and expectations. Our hybrid approach brings together audience data, external research, and industry trends for a 360-degree understanding of your target audiences. We’ll not only help bring more people in the door, but also engage them with an on-message experience that resonates.

Audience Research & Segmentation Services

Solutions /
Audience Research & Segmentation

Freeman offers a range of services to bring your story to life and engage your most important audiences.
Aquia Francisco


to take the first step?

Want to create personalized experiences and provable ROI? Get in touch with the Freeman team to start planning your next event.

Aquia Francisco

Associate Strategist

Freeman XP


What you need to know to stay ahead of the ever-changing experiential marketing curve.

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