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Redken Worldwide Symposium


Head-turning experiences


Two decades of engaging openings

Location: Las Vegas / USA Industry: Consumer Goods

For the last 20 years, Redken has challenged us to produce an award-winning multi-national event for 11,000 hair care professionals. We have created the spectacular opening for each Redken Symposium, an international event that time after time brings the audience to its feet.

Redken continually looks for ways to raise the bar for its bi-annual Worldwide Symposium of 11,000 Redken salon owners and hair care professionals, and we're always ready. We provide a turnkey solution — from creative concept to show management to choreography, and beyond.

The opening entertainment extravaganza kick-offs are so large that they can only be held in arenas. Over the years we’ve brought as many as 70 entertainers such as headline entertainment, dancers, singers, stylized acrobatic performers and extreme sports athletes — in one show — to create the spectacular openings.

Dozens of training/breakout rooms are often hosted by several different venues and are filled by salon professionals over the course of several days for intense training and product demonstrations.

The impact of our staging and production was felt deeply by all of our attendees. For many, just walking into the arena was a thrill.”

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