An experience engineered from the ground up
RetailClub’s intention for this first-ever AI retreat and outdoor festival hosting 500 retail leaders was to create an open-air destination for real conversations, real connections, and real impact.
With just 2.5 months to plan and 72 hours to build, RetailClub trusted Studio Blue to transform a beachfront parking lot into a custom-built retreat space featuring bespoke tents, immersive activations, and a dynamic LED main stage for expert-led content.
As the production house behind the scenes, Studio Blue didn’t just support the event — they engineered it. From permits and logistics to AV and custom structures, the team handled every detail to make RetailClub’s vision a reality.
Attendees explored AI’s role in retail through curated workshops, small-group sessions, expert talks, and social moments — all intentionally orchestrated to spark connection, insight, and evolution of the retail industry.