White Papers
The Value of Brand Experience
Brand experience is marketing at the speed of change
Ideas
Being an Agent of Change in the Digital Revolution
Nairie Papakhian
VP, Special Projects and Systems
Innovation in brand experience also means knowing what already works
Inspiration
Think Like a Brand: How Brand Experience Improves Valuable Audience Connections
Freeman
Q&A with Salvatore J. Chiarelli of SIFMA
Best Practices
Exhibit Expressions: Making the Most of Brand Experiences in Your Booth
Nesana Pineda
Corporate Director, Exhibitor Services
Try these tips to deepen the exhibitor-attendee connection
Ideas
How the Most Tech-Savvy Geo Approaches Brand Experience Technology
Ian Terry
Managing Director
Counterintuitively, Asia focuses on the message, not the mechanism
Inspiration
Building Strong Relationships Through Brand Experience
Jackie Brown
Director of Client Solutions
The medium brings people together in meaningful ways
White Papers
Brand Experience: A New Era in Marketing
New Data From The 2017 Freeman Global Brand Experience Study
Industry
B-to-B Dream Team Video: Why Brand Experience Matters
Freeman
Thoughts from leading marketers on the value brand experience brings to their organizations
Designing Your Metrics Road Map
The future of measuring brand experience in the age of big data
Sarah Mayo
Marketing Director
Boosting Event Numbers with an Effective Retargeting Strategy
Inspiration
Bob Priest-Heck
President
