[{"title":"Strategy","handle":"strategy","color":"green","icon":{"name":"bullseye","class":"-mr-3 md:-mr-6 h-16 w-16 sm:h-12 sm:w-12 md:h-20 md:w-20"},"subheading":"Audience Insights, Research & Industry Trends","headline":"Big ideas deliver results when they’re built on sound strategy.","body":"

By bringing together data, insights, and our perspective on global trends, we provide a strategic roadmap to deliver on your goals. The result? A clear and effective strategic plan that will help guide all messaging, media and measurement so your audiences will connect with your message and each other, driving home long-term results for your brand.

","cta":{"url":"https://www.freeman.com/solutions/by-expertise/strategy","text":"Show Strategy Solutions","target":""},"resources":[{"subheading":null,"headline":"Attracting New Audiences Through Deeper Insights","body":"

Every marketing professional can benefit from gaining a deeper understanding of their desired audience, and this guide will show you how to do just that.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/19279/Freeman-Resources-AllAboutAudiences-Marketers-Horiz_180828_100719_1_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/resources/attracting-new-audiences-through-deeper-insights-acm-vol07","text":"Attracting New Audiences Through Deeper Insights","target":null}},{"subheading":"American Optometric Association","headline":"Magnifying Attendance with Eye-catching Marketing","body":"

We helped AOA create deeper engagement and grow attendance at its annual event.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/35584/Freeman_Work_AOA_Excerpt_Horiz_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/work/magnifying-attendance-with-eye-catching-marketing","text":"Magnifying Attendance with Eye-catching Marketing","target":null}},{"subheading":null,"headline":"A Planner for Cultivating Better Events: Brand Experience Strategies for Show Organizers","body":"

Tap into the power of measurement, engagement, and digital to continually meet audience expectations.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/19262/Freeman-Resources-Brand-Experience-Strategies-Show-Organizers-Horiz_180828_100946_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/resources/brand-experience-strategies-for-show-organizers-vol05-aso","text":"A Planner for Cultivating Better Events","target":null}}],"alignment":"left"},{"title":"Creative","handle":"creative","color":"orange","icon":{"name":"paper-airplane","class":"h-16 w-14 sm:h-12 sm:w-12 md:h-20 md:w-16"},"subheading":"Audience Insights, Research & Industry Trends","headline":"Compelling creative is more than eye-catching and beautiful design.","body":"

It’s about telling a thought-provoking story that leaves a lasting impression. Our creative teams build powerful and resonant brand experiences that inspire, amaze, and inﬂuence. From big picture ideas to creative execution, we’ll help create a memorable experience that inspires your audience to action.

","cta":{"url":"https://www.freeman.com/solutions/by-expertise/creative","text":"Show Creative Solutions","target":""},"resources":[{"subheading":null,"headline":"How to Create An Event Brand That Draws Attendees","body":"

A surprising number of show managers don’t realize they have a potential secret weapon — one that will do some impressively heavy lifting when it comes to drawing interest and attendees.

It’s branding.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/35585/How-to-Create-an-Event-Brand-That-Draws-Attendees_Excerpt_Horiz_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/insights/how-to-create-an-event-brand-that-draws-attendees","text":"Insights","target":"1"}},{"subheading":"Ubisoft","headline":"Ubisoft Unlocks the Next Level at ChinaJoy","body":"

This award-winning fan engagement attracted more than 37,000 visitors, 800,000+ live streams, and 1.5 million RMB in sales over four days.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/35586/Ubisoft-hero_image_Excerpt_Horiz-1_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/work/ubisoft-unlocks-the-next-level-at-chinajoy","text":"Case Study","target":"1"}},{"subheading":null,"headline":"How to Tap Into Storytelling at Your Next Event to Activate Attendees","body":"

Stories drive everything that we do and understand as a species, whether its cave-wall paintings or persuasive content on digital signage. In the marketing space, storytelling connects brands with audiences to hopefully produce emotion that drives action.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/19265/Freeman-StorytellingAttendees_Excerpt_Horiz_180828_101346_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/insights/how-to-tap-into-storytelling-at-your-next-event-to-activate-attendees","text":"Insights","target":"1"}}],"alignment":"left"},{"title":"Digital","handle":"digital","color":"yellow","icon":{"name":"hand","class":"h-16 w-14 sm:h-12 sm:w-12 md:h-20 md:w-16"},"subheading":"Audience Insights, Research & Industry Trends","headline":"Integrate smart digital tools throughout every stage of your event.","body":"

Digital integration, personalization, and measurement are at the core of every successful event. Use our digital services and tools to simplify pre-event planning, keep day-of communication running smoothly, involve your attendees more fully in the experience, and glean audience insights about your event.

","cta":{"url":"https://www.freeman.com/solutions/by-expertise/digital","text":"Show Digital Solutions","target":"1"},"resources":[{"subheading":null,"headline":"Our Digital Story","body":"

The power of digital to be responsive, and personalized, is just being tapped. Together, they enable brands to connect with people in meaningful ways. Digital integration, personalization, and measurement are at the core of every successful event. Here’s our story.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/36140/Screen-Shot-2019-08-15-at-3.03.38-PM_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/solutions/by-expertise/digital","text":"Products","target":"1"}},{"subheading":null,"headline":"Are Experiential Sponsorships Right for Your Show?","body":"

Finding new ways for sponsors to engage with attendees can help show organizers and event marketers grow their events by leaps and bounds.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/35587/Experiential-Sponsorships_Excerpt_Horiz_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/insights/are-experiential-sponsorships-right-for-your-show","text":"Insights","target":"1"}},{"subheading":"Marketo / Marketing Nation Summit","headline":"How Alexa Helped Attendees Stay Informed and Caffeinated","body":"

To create an effective experience, Marketo had to underscore its objective for engagement, turning to Freeman for a tool that could facilitate fun connections. We delivered a custom-made Amazon Alexa skill that was informative as well as playful and engaging.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/35592/Alexa_Freeman_1_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/work/how-alexa-helped-attendees-stay-informed-and-caffeinated-acm","text":"Case Study","target":"1"}}],"alignment":"right"},{"title":"Event Technology","handle":"eventTechnology","color":"sky","icon":{"name":"sliders","class":"h-16 w-14 sm:h-12 sm:w-12 md:h-20 md:w-16"},"subheading":"AUDIENCE INSIGHTS, RESEARCH & INDUSTRY TRENDS","headline":"Discover audio-visual, production, and other cutting-edge services.","body":"

We infuse technology throughout every event to provide not just the experience audiences expect; our event tech experts know how to leverage lighting, audio visual, sound, and other event technologies to create an experience that surpasses expectations. We can transform any space into an immersive experience that people will never forget.

","cta":{"url":"https://www.freeman.com/solutions/by-expertise/event-technology","text":"Show Event Tech Solutions","target":"1"},"resources":[{"subheading":null,"headline":"How Technology Can Make Life Easier For Meeting Planners","body":"

For meeting planners, there are many technology solutions that can lend a hand at every point in the process, from planning all the way through data insights.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/35588/How-Technology-Can-Make-Life-Easier-For-Meeting-Planners_Excerpt_Horiz_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/insights/how-technology-can-make-life-easier-for-meeting-planners","text":"Insights","target":"1"}},{"subheading":"GameStop / GME Conference","headline":"A Game Changing Experience","body":"

GameStop collaborated with Freeman to leverage our experience in delivering end-to-end event solutions with uniform brand messaging. This relationship would provide a disciplined but engaging brand experience to audiences that live and breathe entertainment and are accustomed to high-end technology.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/19269/GAMESTOP_Excerpt_Horiz_180828_101950_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/work/gamestop-a-game-changing-experience-acm","text":"Case Study","target":"1"}},{"subheading":null,"headline":"Exhibitors: Stand Out at Your Next Show","body":"

Digital signage is a great way to attract attention to a trade show booth. It gives exhibitors flexibility, engages attendees, and supports sustainability.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/35589/unexpected-use-digital-excerpt-horiz_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/insights/exhibitors-stand-out-at-your-next-show","text":"Insights","target":"1"}}],"alignment":"left"},{"title":"Logistics","handle":"logistics","color":"blue","icon":{"name":"tree","class":"h-16 w-14 sm:h-12 sm:w-12 md:h-20 md:w-16"},"subheading":"AUDIENCE INSIGHTS, RESEARCH & INDUSTRY TRENDS","headline":"Keep your event running smoothly with ﬂawless logistics.","body":"

We’re always thinking several steps ahead to ensure your event runs according to schedule and with no surprises. And if there is a surprise or two? We’re always ready with a game plan to keep the show on track. Our logistics team provides unmatched support, knowledge, and certainty.

","cta":{"url":"https://www.freeman.com/solutions/by-expertise/logistics","text":"Show Logistics Solutions","target":"1"},"resources":[{"subheading":"Lincoln Electric / FABTECH","headline":"Seamless Move-in Means Success","body":"

With a short time to load in electric, graphics, AV, and over 30 various machines, Lincoln Electric turned to the Floorprint by Freeman™ solution.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/19272/lincoln-electric_Excerpt_Horiz_180828_102246_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/work/seamless-move-in-means-success-aex","text":"Case Study","target":"1"}},{"subheading":null,"headline":"Signage Best Practices to Get Attendee Attention at Your Next Event","body":"

We've put together our best practices on how you can stop attendees in their tracks at your next event with the biggest, boldest, most unexpected signs around.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/19273/Freeman-Insights-Signage-Best-Practices-Horizontal_180828_102338_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/resources/signage-best-practices-to-get-attendee-attention-at-your-next-event","text":"Checklist","target":"1"}},{"subheading":null,"headline":"Rigged for Success","body":"

Exhibitors are always looking for the competitive edge to stand out on a trade show floor. Sometimes, the answer is as simple as looking up.

","image":"https://freeman-craft.s3.amazonaws.com/imager/homepage/Expertises/35590/RiggedforSuccess_Excerpt_Horiz-1_91da103603d92cf418c2b14ce3c9a622.jpg","focalPoint":{"x":0.5,"y":0.5},"link":{"url":"https://www.freeman.com/insights/rigged-for-success-aex","text":"Insights","target":"1"}}],"alignment":"right"}]

Event Marketer Sentiment Research