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Nurturing the Exhibitor Relationship

Anytra D. Lowe, CEM

Freeman

Employee Spotlight / Anytra D. Lowe, CEM

Nurturing the Exhibitor Relationship

Tactics show organizers can take to deepen relationships and gain new insights

How Attendee Feedback Creates Opportunity

Hope Stone

Atlassian

Client Spotlight / Hope Stone

How Attendee Feedback Creates Opportunity

Talking event success and innovation with Hope Stone of Atlassian

Small World, Big Events

Sunny Zhao

FreemanXP APAC

Employee Spotlight / Sunny Zhao

Small World, Big Events

Learn how to engage audiences in China and APAC and around the world

Engaging Audiences at Association Events

Jonathan Strauss

Strauss Event & Association Management

Client Spotlight / Jonathan Strauss

Engaging Audiences at Association Events

Q&A with Jonathan Strauss of Canadian-Based Strauss Event & Association Management

The World’s Leading Brand Experience Company

Select your role below to get insights curated specifically for you.

VOLUME 07 / Attracting New Audiences

all about audiences


How using data can help you get

to know — and grow — your audience. 


Employee Spotlight / Anytra D. Lowe, CEM


Freeman

Nurturing the Exhibitor Relationship

Tactics show organizers can take to deepen relationships and gain new insights

Client Spotlight / Hope Stone


Atlassian

How Attendee Feedback Creates Opportunity

Talking event success and innovation with Hope Stone of Atlassian

Employee Spotlight / Sunny Zhao


FreemanXP APAC

Small World, Big Events

Learn how to engage audiences in China and APAC and around the world

Client Spotlight / Jonathan Strauss


Strauss Event & Association Management

Engaging Audiences at Association Events

Q&A with Jonathan Strauss of Canadian-Based Strauss Event & Association Management

Kestrel Lee

Executive Creative Director, China

Influencers and Impulse: Marketing to China’s “Z-lennial” Generation

How brands can best connect with Generation Z in China

Freeman

International Trade Show Exhibiting FAQs

Planning to exhibit at a U.S.-based trade show? We’ve got the answers to all your questions.
Designing the Real Design Project

Ideas

Bob Priest-Heck

President and Chief Operating Officer, The Freeman Company Chief Executive Officer, Freeman

Designing the Real Design Project

#19 Design the Platform for Constant Design
Trade Show Transportation Simplified

Freeman

Trade Show Transportation Simplified

Understanding the difference between exhibit shipping and material handling
A Global Conference on a ‘Journey of Relentless Innovation’

Ideas

Freeman

A Global Conference on a ‘Journey of Relentless Innovation’

How HIMSS pushes the technological edge year after year
Exhibiting in the United States: Your Trade Show To-Do List

Freeman

Exhibiting in the United States: Your Trade Show To-Do List

Everything you need to prepare for your state-side experience
Building Connections Across EMEA and APAC

Inspiration

Katherine Zimoulis

VP, Content Marketing

Building Connections Across EMEA and APAC

Nine stats proving the value of live experience across the globe

VOLUME 07

Attracting New Audiences

spring 2018

All About Audiences

Using data to grow your audience

How Well Do You Know Your Event Audience?

Best Practices

Freeman

How Well Do You Know Your Event Audience?

Take this quiz to test your audience approach!

Attracting New Audiences Through Deeper Insights

Guides

Attracting New Audiences Through Deeper Insights

An event marketer's guide to audience segmentation and persona development

The Trade Show Audience: Deeper Insights, Better Engagement

Guides

Freeman

The Trade Show Audience: Deeper Insights, Better Engagement

An audience segmentation and persona development guide for show organizers
Small World, Big Events

Ideas

Sunny Zhao

Group Account Director

Small World, Big Events

Learn how to engage audiences in China and APAC and around the world
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