People
Pushing the Perimeters of Our Humanness: Q&A with Futurist Jason Silva
Freeman
Exponential change, the rise of nanotech, and the impact on brand experience
White Papers
Tomorrow, Today: The Future of Brand Experience
Global influences impacting our industry
Industry
Why Brand Experience Is the Future of Marketing — Part One
Chris Cavanaugh
Executive Vice President & Chief Marketing Officer
Brand experiences don’t just communicate — they connect.
Inspiration
Building a Sustainable Future for Events
Jeff Chase
Vice President, Sustainability
How elevating eco-consciousness from a trend to a strategy ensures a greener tomorrow
Ideas
Documenting the Rise of the Glocal Event
Greg Cherry
Business Development Director, Freeman EMEA
Tweaking an established event brand for a local audience
People
Beyond Novelty: How Toys Reflect Our World and the Future
Freeman
Q&A with Charlie Anderson of Mattel
Trends
Brand Experience on Hyperdrive: The Next Evolution of Mass Personalization
Richard Reid
VP, Business Development
Why predictive tech means more human marketing
People
Actively Driving Change: Q&A with Futurist Anne Lise Kjaer
Freeman
Navigating the future with trends, tools, and design thinking
Inspiration
Building a Better, Greener World — Together
Freeman
Q&A with Kimberly Lewis of the U.S. Green Building Council
Brand Experience: A New Era in Marketing
New Data From The 2017 Freeman Global Brand Experience Study
Case Study
Warner Bros.
Fantastic Beasts China
Activating a phenomena
Engaging and exciting fans into action
Case Study
Vodafone
Future Breakers Live at Capital's Summertime Ball
Drumming up increased brand engagement
Case Study
PCMA Convening Leaders
PCMA Convening Leaders