It all began with a party. While pledging a national fraternity at the University of Iowa, young Donald S. “Buck” Freeman discovered his passion for party decorating and parades. Buck saw an opportunity to use his enthusiasm for bringing people together to create meaningful experiences.
A true visionary, Buck firmly believed in creating personal relationships in an impersonal world. As Freeman grew from a humble decorating company to servicing trade shows, conferences, and events across the country, Buck’s commitment to building these meaningful customer relationships became infused throughout the organization.
Our never-ending drive to meet customers’ ever-changing needs — and to do it better than anyone else — has grown Freeman to one of the world’s leading event companies.
It’s first because without it, nothing else matters. It’s honesty, trust, humility, and doing the right thing above all else. It’s who we are and who you can expect us to always be.
Success can only be achieved if we put people at the center and truly understand what’s important to them. It’s observing, listening, and caring about perceptions, expectations, and feelings of others. It’s at the heart of what we do.
Good enough is never enough. We are constantly searching for ideas that deliver lasting value and improve the experiences we create.
Enthusiasm inspires confidence — no matter the situation. Our teams embrace challenges with optimism in the name of creating solutions that inspire audiences to action.
A learning mindset is something that everyone in our organization embraces. It walks together with our value of innovation, which is fueled by curiosity and experimentation. Everything we experience can teach us something.