Annemarie Roe

President, BaAM

Annemarie is admired for her unique way of cutting through the complicated and often chaotic nature of live events to ensure the highest standards for the world-class projects that the team produces.

As President of BaAM since its creation, Annemarie leads creative and production professionals in the design and execution of premier events for some of the most prominent brands in sports, culture, and entertainment.  BaAM joined Freeman in 2017 having established itself as a leader in the sports and entertainment category. Now as SVP, North American Agency, Annemarie guides the alignment of processes and teams within Freeman Agency business to ensure operational excellence and uncompromising customer service.

As a decisive and process-driven leader, Annemarie relies on proven best practices to deliver incredible experiences. She applies the rigor of her project management discipline to ensure each client’s vision is masterfully executed.  She’s passionate about excellence and demands no less from herself and everyone around her. Under her leadership, Annemarie’s teams have created experiences within unique settings, which have often been the first of their kind. These projects include mega-events such as NHL Outdoor Games, MLB at Field of Dreams, MLB Fort Bragg Game, Super Bowl LV, TwitchCon, MLB PLAY BALL PARK, NFL Kick-off Experience, NHL World Cup of Hockey Fan Village, and the Toronto 2015 Pan Am Closing Ceremony.

Annemarie Roe
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