Alan Grottle Joins Freeman as Chief Financial Officer

January 18, 2022

Dallas, TX – Freeman, the global leader in events, announced today that Alan Grottle has joined the company as Chief Financial Officer to lead its finance organization focused on accounting, financial planning, tax, treasury, and business analysis.

“Alan is a hands-on CFO with strong financial planning and leadership experience at best-in-class organizations,” said Freeman CEO, Bob Priest-Heck. “His expertise supporting and driving organizational transformation and developing talent across finance organizations will make him an excellent addition to the Freeman team.”

Prior to joining Freeman, Alan was Chief Financial Officer of National DCP (NDCP), a $2 billion full-service food supply chain provider. At NDCP he lead a team of nearly 100 focused on finance, inventory control and IT, and oversaw logistics for 9,500 stores, a network of 9 distribution centers, and a fleet of 500 trucks. In his tenure, he not only guided the company through the COVID-19 pandemic with financial risk mitigation but also built a high-performing team, drove operational discipline and accountability, and developed financial efficiency metrics for the organization.

“I’m excited and proud to join Freeman at this time in its history and at this stage of growth,” said Grottle. “The dynamic events industry is back, and I’m pleased to help the Freeman family, board of directors, and the entire team continue in their long time success.”

Alan earned his Master of Business Administration at Ohio Dominican University, and completed his Bachelor of Science in Finance from Bowling Green State University. He has participated in the Executive Education Program from the Darden School of Business at the University of Virginia.

About Freeman

Freeman is a global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, our insights shape exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

Contact: Sean Hamel

[email protected]

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