Center For BrainHealth and Freeman Help Employees Address Covid-19 Stresses, Build Resilience and Reset

April 7, 2021

DALLAS — Freeman, the global leader in events, and the Center for BrainHealth®, one of the country’s leading centers for pioneering brain research and translation into scalable tools that enhance brain health and performance, have partnered to improve employee well-being during a period of unique stresses.

The partnership expands the Center’s work through a first-of-its-kind corporate program aimed at building individual and team effectiveness by offering practical strategies designed to enhance mental agility and resilience, improve focus while reducing waste and distractions, and unlock innovation to help teammates at work and at home.

“The events industry was one of the hardest hit during COVID-19 putting our people under lots of additional stress,” said Bob Priest-Heck, CEO of Freeman. “As we look to invest in our people and their well-being, the Center for BrainHealth’s expertise and approach will help our team to not just become more resilient but to also improve their focus and innovation.”

The BrainHealthy Workplace™ initiative is a voluntary 20-week program designed to assess and strengthen brain fitness in four key areas: cognition, well-being, social interaction and daily function. It features a personal BrainHealth® Index metric, coaching to set individual goals, group coaching to promote workplace innovation, and online training modules teaching science-based strategies. Participants can access the content from anywhere through an online, password-protected BrainHealth dashboard. The program is completely confidential; the company will have no access to individual participants’ data.

“The science is well established — the brain has a lifelong ability to get stronger and more efficient,” said Stephen White, executive director of the Center for BrainHealth’s Brain Performance Institute. “BrainHealthy Workplace offers science-backed strategies and tactics that can boost brain health and performance on the job for improved productivity, engagement and innovation — all of which enhance quality of life at home, as well.”

The first group begins in mid-April, with additional groups anticipated soon after based on initial employee interest. A pilot program during 2020 tested the delivery format and content and at completion, 97 percent of participants said they would recommend the series to friends and coworkers.

About Freeman

Freeman is a global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, our insights shape exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.

About Center for BrainHealth®

The Center for BrainHealth, part of The University of Texas at Dallas, is a research institute committed to enhancing, preserving and restoring brain health across the lifespan. Scientific exploration at the Center for BrainHealth is leading edge, improving lives today and translating groundbreaking discoveries into practical clinical application. By delivering science-based innovations that enhance how people think, work and live, the Center and its Brain Performance Institute™ are empowering people of all ages to unlock their brain potential. Major research areas include the use of functional and structural neuroimaging techniques to better understand the neurobiology supporting cognition and emotion in health and disease.


Andrea Wood
[email protected]

Stephanie Hoefken
[email protected]

This site uses cookies and other technologies, so we can remember you and understand how you and other visitors use our site. By continuing to browse, cookies will be set on your device. For more information, see our Cookie Policy.