Freeman Continues to Build European Leadership Team

June 25, 2014

Dallas, TX – June 25, 2014 – Freeman, the leading global partner for integrated marketing solutions for live engagements, announced two key leadership appointments for its EMEA operations with the promotion of industry veteran Anthony Floreano to managing director, and the appointment of Ted Bloom to director of business development.

Floreano brings years of leadership, client and operations experience after running Freeman’s Boston office in the U.S. as vice president and general manager for many years. He was named chief operating officer for the company’s EMEA headquarters shortly after the acquisition of the business and assets of SO Group in early 2013. During his career, Floreano has been instrumental in improving and building out Freeman’s operational capabilities to better serve the company’s customers.

Joining Floreano in leading Freeman’s EMEA operations will be industry veteran Ted Bloom, who will be a key member of the business development team. Bloom brings more than 20 years of sales, marketing and management experience, having spent the last 16 years with GES where he was responsible for all commercial activity in the UK, Europe and the Middle East. Bloom will be focused on the company’s customer service initiatives and the introduction of the Freeman Technology Suite to EMEA markets.

“Growing our international business is a strategic priority for Freeman,” said Joe Popolo, Freeman’s CEO. “Five years ago, we opened our first London-based office and last March, we strengthened our ability to service our clients with the acquisition of SO Group. We recently opened our new regional HQ in Ryton, and, earlier this month we announced that we were making additional investments by hiring two industry-leading creative and strategy team members to grow our FreemanXP business internationally. We are clearly committed to helping our customers extend their brand presence while building a solid leadership team to lead our global expansion efforts.”

David Walley has been named non-executive Chairman, effective July 1, and will continue to work with Floreano and the company’s UK clients. “Over the last year, David has worked to integrate our acquired assets into Freeman, consolidate our offices and streamline operations,” said Popolo. “As David steps away from the day-to-day operations of the business, we are grateful for his work to see us through the acquisition and expansion to help us better serve our customers and bring innovation to the market.”

“I am excited about the direction we’re heading and the progress we’ve made over the last year,” said Floreano. “Freeman is committed to investing into the market and I’m committed to leading the team and meeting the needs of our customers.”

About Freeman

Since 1927, Freeman has been the premier provider of integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with more than 70 offices in North America and the UK, Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit and

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