Freeman Creates “Live Team” Community

May 17, 2021

Dallas, TX – As the event industry begins to recover, Freeman has created “Live Team” ( as an online networking resource for professionals in the business-events industry. Open to all industry talent, the community is intended as a place to connect with other professionals, share perspectives and learn new skills to prepare for the future of live events.

“Freeman has been a catalyst of connection for more than 94 years and for the past year has been working hard to support our industry through Go LIVE Together,” said Freeman CEO Bob Priest-Heck. “Going forward, giving industry professionals a safe place to gather and learn not only helps the events industry but represents the future of the talent that is needed.”

Those interested first create a Talent Network profile by sharing information about their background, interests and expertise. Once registered, participants have access to the Live Team community and can participate in weekly discussions on variety of topics including industry trends and technologies, attend special trainings, learn about opportunities and have access to a constantly updated list of resources.

“The ‘we’re all in this together’ situation of the pandemic gave us an opportunity to create an online community of industry talent with diverse skills sets and a shared passion for learning, experimenting, and engaging,” said Sherry Huss, project lead for Live Team and co-founder of Maker Faire, a global community of makers, doers and tinkers. “Creating an environment to foster a sense of inclusiveness and empathy is exactly what we need right now, and Live Team is open to anyone in the industry that would like to join.”

Freeman subject matter experts, leaders and hiring managers are active in the community.

“The future of events is as an integrated model where face-to-face, online, broadcast, data and content come together in omni-channel moments,” said Priest-Heck. “And, the future requires a breadth of talent with a diverse set of skillsets.”

About Freeman

Freeman is a global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, our insights shape exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 100-year legacy in event management as well as new technologies to deliver moments that matter.


Andrea Wood

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