Freeman Earns Environmental and Sustainability Management Certifications

February 8, 2024

Freeman remains committed to reducing its environmental impact, becoming recertified with ISO 20121 Event Sustainability Management and ISO 14001 Environmental Management certifications

Dallas, TX (February 8, 2024) – Freeman, the global leader in events, announced today it has been recertified with the prestigious ISO 20121 Event Sustainability Management and ISO 14001 Environmental Management certifications.

Originally certified in 2016, Freeman was the first events company to earn both the ISO 20121 and ISO 14001 certifications, an international standard which helps to guide and measure its actions and approach to sustainability.

“We are proud to be recognized and receive these esteemed certifications by Alliance for Audited Media (AAM),” said Bob Priest-Heck, CEO of Freeman. “As a leader in the events industry, we owe it to everyone to deliver in a way that is equitable and sustainable. Every day, we find new ways to be better and do more – for the planet and for the communities we are part of.”

Freeman’s work touches all aspects of the events industry. By using ISO practices in its efforts to reduce its impact on the planet, Freeman is ensuring a focused, pragmatic, and systematized approach that will have a positive impact on the industry at large. Freeman is a founding member of the Net Zero Carbon Events (NCZE) industry initiative and aligned its goals with the pledge to both reduce its carbon footprint, and leave a positive imprint at every event.

“We congratulate Freeman for achieving recertification to these important ISO standards,” said Richard Murphy, president of AAM. “Freeman’s continued commitment to integrating sustainability best practices into their management systems and events procedures is a testament to their leadership on global sustainability initiatives.”

AAM performed the independent third-party certifications of Freeman’s compliance with ISO Management Systems standards.

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About Freeman
Freeman is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, Freeman’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 97-year legacy in event management as well as new technologies to deliver moments that matter. For more information, please visit

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