Freeman Launches New Experiential Marketing Agency FreemanXP

June 11, 2013

DALLAS – June 11, 2013 – Freeman, the premier partner for integrated marketing solutions for live engagements, today announced the official launch of experiential marketing agency FreemanXP. FreemanXP is the new brand name for the entity which, a year ago, aligned the capabilities, skills, and talents of Immersa Marketing, Digital Solutions, Freeman Creative (formerly ProActive), and EventMark.

FreemanXP operates as a boutique creative agency within Freeman, offering exceptional strategic and experience design services in support of new and existing Freeman customers. The FreemanXP portfolio of integrated solutions includes event strategy, experience design, program management, production, digital & social media integration, entertainment marketing and measurement solutions.

“The event marketing world continues to evolve, and as our client’s needs change and expand, we are evolving to meet their needs,” stated Joe Popolo, Freeman CEO. “A year ago, we tapped industry veteran, Chris Cavanaugh, as President of this new division. FreemanXP is now a fully realized global practice in direct response to client demand for strategic and creative solutions.”

“We are able to leverage Freeman’s experience, stability and global reach to bring a new value proposition to the marketplace,” said Cavanaugh. “We have amassed some of the best talent in the industry aligned around a single goal; to elevate and advance the category.”

To help clients expand their reach beyond live events, the agency also recently launched FXP I cloud, a social engagement platform that allows clients to host integrated online events throughout the year. By leveraging FXP I cloud, clients gain access to a virtual solution that provides true connectivity to audiences on a more frequent basis.

“Organizations have a need to connect with audiences year round and through many different touchpoints. Our FXP I cloud offering expands the audience for an organization’s event portfolio through integrated online events that connect and amplify messages 365 days a year,” added Cavanaugh. “The reality is that, with the right strategy and content plan, online events do not cannibalize face-to-face events. We have found that by creating year-round online events that are seamlessly connected to face-to-face events, brands have a real opportunity to extend conversations and convert attendees into customers.”

For more information on the FXP I cloud offering, please visit:

About FreemanXP

FreemanXP uses the power of social engagement to inspire audiences to action. Whether online or face-to-face, FreemanXP connects individuals and brands in ways that accelerate engagement and create transformational change on a global scale. FreemanXP is an experience marketing boutique within the greater Freeman organization, offering a full range of marketing solutions from strategy and creative services through event/production management and measurement. For more information, visit or follow us @freemanxp.

About Freeman

Since 1927, Freeman has been the premier provider of integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with more than 70 offices in North America and the UK, Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit

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