Freeman Partners with I.A.T.S.E

July 30, 2014

Dallas, TX – July 30, 2014 – Freeman, the leading global partner for integrated marketing solutions for live engagements, has partnered with The International Alliance of Theatrical Stage Employees (I.A.T.S.E.) to develop and deliver customer service training to their members nationwide. I.A.T.S.E. members – who are involved in the production, equipment and construction of trade show installations – will receive training on various aspects of customer service associated with event production.

“Our customer-centric approach has always defined the way that we work, and our partners at I.A.T.S.E. are an extension of our Freeman brand and family that deliver high-quality work and customer service,” said Judy Owen, vice president of talent development for Freeman. “At Freeman, so much of our success relies on the talent and incredible craft skills of our union workers. This customer service training will help to ensure that customers have a seamless and consistent experience at every touch point.”

The workshop entitled “You Make The Difference, Too” focuses on specific behaviors that make a positive impact on the customer experience. The curriculum reinforces customer service as everybody’s business and that service is as equally important as skill.

“Freeman and I.A.T.S.E. work closely on so many aspects of show production; however, working with our trusted team to develop and deliver customer service training is a pioneering step in the relationship between employers and unions,” said Ben Adams, International Representative of I.A.T.S.E. “All parties benefit from this training, most of all, our end customers. It is a great way to ensure that customers come back to the venue and to the host city because of the positive experiences and outcomes that are the result of this commitment to deliver outstanding customer service.”

Freeman has trained a team of I.A.T.S.E instructors who will be responsible for training thousands of its 119,000 members across North America.

About Freeman

Since 1927, Freeman has been the premier provider of integrated experiential marketing solutions for live engagements including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with more than 70 offices in North America and the UK, Freeman produces more than 4,300 expositions annually, including 135 of the 250 largest U.S. trade shows, and 11,000 other events worldwide. Customer-driven, Freeman offers a total package of solutions, with a scope of products and services unmatched by the competition. An employee-owned company, Freeman places an emphasis on respect for people and providing unparalleled customer service. Freeman has received numerous trade show industry awards for excellence in leadership, creative design, community service, innovation and customer-driven partnerships. For more information, visit and

This site uses cookies and other technologies, so we can remember you and understand how you and other visitors use our site. By continuing to browse, cookies will be set on your device. For more information, see our Cookie Policy.