Washington, D.C. — After 12 years with mdg, A Freeman Company, Vincent Polito is moving into a new role within the events industry, replacing David Audrain as the Chief Executive Officer of the Society of Independent Show Organizers (SISO). Effective October 1, Polito will depart mdg to begin a three-month transition period in preparation for the role. During this time, he will be available to mdg clients as needed, engage independent event organizers and other stakeholders in a dialogue about how SISO can continue evolving to meet their needs and work with Audrain to ensure a seamless official transition on January 1.
Polito’s career in the events space spans more than 30 years and includes experience with launches, turnarounds, category-leading mega-events, global cloning and more. As either a direct employee, consultant or managing director of mdg, Polito has worked with small start-up organizations, countless associations and some of the world’s largest event producers, including RX, Emerald, Informa Markets, Clarion Events, Comexposium and others. He has been an active member of SISO since its inception and is uniquely qualified to take over as its CEO.
According to mdg president Kimberly Hardcastle-Geddes, “I can’t think of a better candidate to step into this role at SISO or anyone who cares about this industry and the individuals who comprise it more than Vincent. He has a reputation for mentoring up-and-coming professionals, providing advice, making connections, giving guidance, celebrating accomplishments and supporting his colleagues and industry friends however he can. We will miss him dearly at mdg, but the legacy he’s leaving will live on forever.”
Freeman CEO Bob Priest-Heck echoed the sentiment, adding, “As a long-term sponsor and supporter of SISO, I’m thrilled to have someone of Vincent’s stature leading the organization into the future. Although we’re sad to lose him at Freeman, we know our sacrifice will be for the greater good of the industry.”
mdg, A Freeman Company is a strategy-driven agency with a 45-year track record of delivering results. Made up of marketing researchers and strategists, digital and interactive media experts, event and association management specialists, data analysts and a robust creative team, the 90-person agency offers complete marketing solutions to association, event and corporate clients.
Freeman is a global leader in events. Whether virtual, in-person, or hybrid, we are on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, our insights shape exhibitions, exhibits, and events that drive audiences to action. Our integrated full-service solutions leverage a 95 year legacy in event management as well as new technologies to deliver moments that matter. For more information, please visit Freeman.com.
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