You are using an outdated browser. Please upgrade to a more recent browser for a better experience.


The nature of a successful experience.

When green practices become best practices

We’ve long been committed to providing clients the most innovative solutions. Innovation in sustainability is no exception. In 2016, Freeman received the ISO 20121 Event Sustainability Management System certification, the first in the industry to achieve this prestigious certification on a global scale. As increasingly more clients seek greener programs, our work has helped to set a new standard for eco-friendly products and services within the brand experience industry.

Carrie Freeman Parsons
We realize our opportunity as the market leader to really make an impact. Not just because it’s a good story to tell, but because it’s the right thing to do.

Carrie Freeman Parsons

Vice Chair, The Freeman Company

How we’re making our industry greener.

We’re also a dedicated and proud platinum partner of the Events Industry Council Sustainability Initiative. Jeff Chase, our vice president of sustainability, is currently the chair of the Events Industry Council Sustainability Committee.

Additional Freeman sustainability initiatives include:

  • Responsible recyling of all equipment and materials through certified waste handlers
  • Donation of older equipment to support local and community charities
  • Rental exhibits that are reusable and recyclable
  • Three-year program to reduce the use of foam based substrates
  • Testing of soy-based padding made from renewable sources
  • 1 million

    Reduce Our online ordering system eliminates the need for paper orders. We estimate a savings of more than a million sheets of paper each year.

  • 100%

    Reuse Our staging solutions are virtually 100% reusable. We reuse aisle carpet at least four times, for as long as it meets the Freeman quality standard.

  • 55 million

    Recycle Freeman diverted 55 million square feet of carpet and turned it into drainage pipe.


your program’s environmental impact

Our sustainability team develops custom programs to leverage the most effective tools, materials, and technologies to make your program more environmentally friendly. Upon your request, we provide a post-event report to measure your success, tracking metrics, including fuel usage, graphic production, carpet use, and waste.

Award-winning sustainability initiatives

ISO 20121 Event Sustainability Management System Global Certification


ISO 20121 provides a management blueprint to address the “triple bottom line” of sustainability — the economic, environmental and social impacts of events. Freeman was the first in the industry to achieve this prestigious certification, which shows our commitment to creating sustainable events.

Waste Diversion Champions

2014, 2015, and 2016

REfficient’s Waste Diversion Champions program recognizes companies that divert at least 1,000 pounds from landfills annually by reusing, reselling, or recycling their surplus assets. Freeman achieved the Master Level for diverting between 10,000 and 99,999 pounds from landfills.

Sustainable AV Award

2010 and 2014

Freeman was awarded the InfoComm International® Sustainable AV Technology Award for its contributions to sustainability efforts and for making an extraordinary contribution to the AV industry with these pursuits.

Sustainability Efforts, Best Overall Staging Category


At InfoComm/LSA Staged Event Awards, Freeman received an honorable mention for its creative and technical support of Gala Reconnaissance 2011, which earned its Level 1 Eco-Responsible certification.

Sustainability Efforts, Large Exhibit Category


Freeman was awarded the Zero Waste Challenge Award by the Exhibit Designers + Producers Association for our efforts in examining the life cycle of materials, and making recycled content and recyclability key criteria for the materials used in our custom rental systems.

Most Innovative Green Initiative by a Service Provider


Trade Show Executive magazine selected Freeman for this award in recognition of our dedication to a wide-ranging program to lessen the environmental impact of trade shows and events; for diverting 95% of all waste from its [Las Vegas] branch away from landfills; and for experimenting with plastics for exhibit shelving made from cigarette butts.

Carpet Recycling Efforts


Freeman was awarded Trade Show Executive magazine's Innovation Award for the significant impact in waste reduction at events that resulted from our carpet recycling efforts.

View our Sustainability Policies

Back to Top