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Adam Charles

EVP, Brand Experience

Adam prides himself on having established and maintained long-serving relationships with clients, staff, and partners.

He builds creative, supportive, and collaborative environments that empower employees to challenge themselves to put the client at the center and constantly strive for continuous improvement.

I believe that the positive culture of a company is the key to its success. This is what creates value to the company’s stakeholders both in the short and long term.

Adam has 30 years of global experience in the marketing sector including extensive experience in live events. He has led a diverse array of projects including corporate and public events, as well as broadcast, music, sports, and theatrical productions. Adam was the producer of the Closing Ceremony of the 2006 Commonwealth Games in Melbourne, Australia. From 2007 to 2018 Adam was based in China, working on global brand experience projects in one of the biggest and most dynamic markets in the world. Adam oversaw Freeman’s business in Asia Pacific before relocating to the USA in mid 2018 to manage brand experience in North America , EMEA and APAC.

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