Carrie grew up in the business, and as the third generation of Freeman leaders (her grandfather is founder Buck Freeman; her father is Chairman Don Freeman), Carrie employs forward-thinking strategies that maintain the company’s reputation as an industry innovator while staying true to its core values.
Carrie has been frequently recognized by her peers and the industry at large for her outstanding contributions and achievements. She is involved with numerous organizations and nonprofits—one passion is her involvement with Girls Inc.—and begins and ends each day fulfilling Freeman’s obligation to positively affect employees, stakeholders, and the community. She’s unwilling to claim success based solely on the bottom line; instead, Carrie is dedicated to leading a socially responsible organization. Just as she pushes the boundaries on what it means to create an amazing brand experiences, she simultaneously provides future generations with the skills needed to make the world a better place.